January 20, 2024

Royal Enfield has always been one of India’s most trusted motorcycle companies. It has about one hundred and eighty traders in various parts of the country. This company has 100 years of experience, and such requires minimal marketing. In this article, we hope to provide you with an understanding of the company and details about the Royal Enfield retailer franchise.One of the greatest stories of war never told would be of the first motorbike that was capable of being airdropped behind enemy lines, playing a vital role in some of the most significant battles of the Second World War. Fondly recalled as ‘The Flying Flea’ by the men who rode them into action, these motorcycles were manufactured at an underground facility in Westwood, UK and designed to be deployed via parachutes and troop-carrying gliders offering communications support along with swift mobility among the forward units of the Airborne Pegasus Regiment across crucial operations such as D-Day and Arnhem. This motorcycle, along with several other classic creations conceived through the years, was a part of The Enfield Cycle Company Limited or commonly known as Royal Enfield. Backed up by inspiring tales of adventure and war, the Royal Enfield Motorcycles have a history like no other vehicle. Royal History – Royal Enfield In the year 1891, Albert Eadie and R.W. Smith started the Eadie Manufacturing Company at Redditch by overtaking another entity called the Townsend Cycle. This later went on to be known as the Enfield Manufacturing Company Ltd. The era of Royal Enfield began through the years of supplying precision rifle parts to the Royal Small Arms and launching motorised Tricycles and Quadricycles. In the year 1899, the company showcased its first mechanical vehicle powered by a 1.5 HP motor. They had succeeded in moving the engine of a motorcycle inside the frame for the very first time, which later became a standard configuration for bikes. During the 1900’s, the company went ahead and built its first Royal Enfield car in 1901. After several significant upgrades over the years, Royal Enfield made a breakthrough innovation of using small V twin engine machine built with Swiss tradition and was successful. The company gained quick recognition and fame as it was extensively used for carrying machine guns during the World War I and II. From the years 1924 to 1932, Royal Enfield achieved many milestones such as the launching of its first motorbike with four-stroke 350 CC engine, the first company to adopt saddle tanks, the manufacture of several new creations such as the two-stroke engine and 1140 CC V twin engine motorcycles all the way to the very first Bullet in the year 1932 with an inclined engine and an exposed valve gear. In search of two-wheelers that could be used for patrol duties on the country’s border by the military, the Government of India decided to order 800 units of 350 CC Bullets in 1955 unaware of the rage it would turn out to be in the country. Therefore in 1955, the Redditch Company combined with Madras Motors in India to form what was called ‘Enfield India’ to assemble the large order under license and chose Madras as its base. In 1990, Enfield India entered into a significant and strategic alliance with the Eicher Motors and later merged with the same by 1994. It was during this merger; the company rechristened itself from the name Enfield India to Royal Enfield. The company is known to produce one of the sturdiest and robust motorcycles in the world at their manufacturing facility in Chennai. The legacy of Royal Enfield continues to this day by being deployed to some of the harshest and most testing terrains in the world by the Indian Army. Products Royal Enfield Bullet- The Bullet has a way of its own. The traditional approach with a hand painted fuel tank, classic carbureted engine and period-perfect styling makes the Bullet a classic. The Bullet is known for its reliability and sturdiness which are the main reasons for its enduring legacy of service in varying terrains. Key Features:Engine: 346 CC, 4-strokePower: 19.8 bhp at 5250 RPMTorque: 28 Nm at 400 RPMTransmission: 5-speedMileage: 25 KMpL in the city and 30 KMpL on highwaysTop Speed: 100 KMpH Classic- The Royal Enfield classic takes one back in time with its blend of classic styling cues with modern parts and brings the retro up by a notch. These motorcycles are infused with power, fuel efficiency, reliability and has simple, yet drop dead gorgeous post war styling. Key Features:Engine: 346 CC/499 CC, 4-strokePower: 19.8 bhp at 5250 RPMTorque: 28 Nm at 4000 RPMTransmission: 5-speedMileage: 25 KMpL in the city and 30 KMpL on highways (approx.)Top Speed: 130 KMpH Thunderbird- The Thunderbird is built for cruising long distances with its set-in, laid-back riding stance that can help long drive enthusiasts to go on end for hours without being exhausted. The upgrades bought into this motorcycle includes a 20-litre fuel tank that gives you 550 to 700 KMs in a shot which makes every trip a breeze for its users. Key FeaturesEngine: 346 CC and 499 CCPower: 19.8 bhp at 5250 RPM and 27.2 bhp at 5250 RPMTorque: 28 Nm at 4000 RPM and 41.3 Nm at 4000 RPMTransmission: 5-speedMileage: 20 KMpL in the city and 30 KMpL on highways (approx.)Top Speed: 130 KMpH Continental GT- Royal Enfield aimed to bring back an contemporary translation of the Continental GT from 1965 in 2014. Popular among British motorcyclists in the early 1960’s, the café racer is a motorcycle built for speed and stability. It’s double cradle frame chassis, the first on an Enfield has been developed by industry expert Harris Performance. Forty-eight years after the launch of the first Royal Enfield Continental GT, the toned built ride that defined an era was bought back in a better rendition. Key Features:Engine: 535 CC, single cylinder, 4-stroke, air cooledPower: 29.1 bhp at 5100 RPMTorque: 44 Nm at 4000 RPMTransmission: 5 speedMileage: 20 KMpL in the city and 30 KMpL on highwaysTop