January 26, 2024

Section 5 – The Company Secretaries Act, 1980

Associates and Fellows (1) The members of the Institute shall be divided into two classes designated respectively as Associates and Fellows. (2) Any person other than a person to whom the provisions of sub-section (4) apply shall, on his name being entered in the Register, be deemed to have become an Associate and as long as his name remains so entered, shall be entitled to use the letters “A.C.S.” after his name to indicate that he is an Associate. 1[(3) A person, being an Associate who has been in continuous practice in India as a Company Secretary for at least five years and a person who has been an Associate for a continuous period of not less than five years and who possesses such qualifications or practical experience as the Council may prescribe with a view to ensuring that he has experience equivalent to the experience normally acquired as a result of continuous practice for a period of five years as a Company Secretary shall, on payment of such fees, as may be determined, by notification , by the Council, which shall not exceed rupees five thousand, and an application made and granted in the prescribed manner, be entered in the Register as a Fellow : Provided that the Council may with the prior approval of the Central Government ,determine the fee exceeding rupees five thousand which shall not in any case exceed rupees ten thousand.] Explanation I.—For the purposes of this sub-section, a person shall be deemed to have practised in India for any period for which he has held a certificate of practice under section 6, notwithstanding that he did not actually practise during that period. Explanation II.—In computing the 2[continuous] period during which a person has been an Associate of the Institute, there shall be included any continuous period during which the person has been an Associate of the dissolved company immediately before he became an Associate of the Institute. (4) Any person who was a Fellow of the dissolved company and who is entitled to have his name entered in the Register under clause (a) of sub-section (1) of section 4, shall be entered in the Register as a Fellow. (5) Any person whose name is entered in the Register as a Fellow shall, so long as his name remains so entered, be entitled to use the letters “F.C S’ after his name to indicate that he is a Fellow.   Amendment 1 Substituted by The Company Secretaries (Amendment) Act, 2006 w.e.f. 8-8-2006. 2 Inserted word “continuous”, ibid.   Quick Links Practice area’s of B K Goyal & Co LLP Income Tax Return Filing | Income Tax Appeal | Income Tax Notice | GST Registration | GST Return Filing | FSSAI Registration | Company Registration | Company Audit | Company Annual Compliance | Income Tax Audit | Nidhi Company Registration| LLP Registration | Accounting in India | NGO Registration | NGO Audit | ESG | BRSR | Private Security Agency | Udyam Registration | Trademark Registration | Copyright Registration | Patent Registration | Import Export Code | Forensic Accounting and Fraud Detection | Section 8 Company | Foreign Company | 80G and 12A Certificate | FCRA Registration |DGGI Cases | Scrutiny Cases | Income Escapement Cases | Search & Seizure | CIT Appeal | ITAT Appeal | Auditors | Internal Audit | Financial Audit | Process Audit | IEC Code | CA Certification | Income Tax Penalty Notice u/s 271(1)(c) | Income Tax Notice u/s 142(1) | Income Tax Notice u/s 144 |Income Tax Notice u/s 148 | Income Tax Demand Notice | Psara License | FCRA Online Company Registration Services in major cities of India Company Registration in Jaipur | Company Registration in Delhi | Company Registration in Pune | Company Registration in Hyderabad | Company Registration in Bangalore | Company Registration in Chennai | Company Registration in Kolkata | Company Registration in Mumbai | Company Registration in India | Company Registration in Gurgaon | Company Registration in Noida  Complete CA Services CA in Delhi | CA in Gurgaon | CA in Noida | CA in Jaipur | CA Firm in India RERA Services RERA Rajasthan | RERA Haryana | RERA Delhi | UP RERA

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Section 4 – The Company Secretaries Act, 1980

Entry of names in the Register (1) Any of the following persons shall be entitled to have his name entered in the Register, namely:— (a) any person who immediately before the commencement of this Act was an Associate or a Fellow (including an Honorary Fellow) of the dissolved company; (b) any person who is a holder of the Diploma in Company Secretaryship awarded by the Government of India; (c) any person who has passed the examinations conducted by the dissolved company and has completed training either as specified by the dissolved company or as prescribed by the Council, except any such person who is not a permanent resident of India; (d) any person who has passed such examination and completed such training, as may be prescribed for membership of the Institute; (e) any person who has passed such other examination and completed such other training without India as is recognised by the Central Government or the Council as being equivalent to the examination and training prescribed under this Act for membership of the Institute : Provided that in the case of any person belonging to any of the classes mentioned in this sub-section who is not permanently residing in India, the Central Government or the Council may impose such further conditions as it may deem to be necessary or expedient in the public interest. (2) Every person belonging to the class mentioned in clause (a) or clause (b) of sub-section (1) shall have his name entered in the Register without the payment of any entrance fee. 1[(3) Every person belonging to any of the classes mentioned in clauses (c), (d) and (e) of sub-section (1) shall have his name entered in the Register on application being made and granted in the prescribed manner and on payment of such fees, as may be determined, by notification, by the Council, which shall not exceed rupees three thousand: Provided that the Council may with the prior approval of the Central Government, determine the fee exceeding rupees three thousand, which shall not in any case exceed rupees six thousand.] (4) The Central Government may take such steps as may be necessary for the purpose of having the names of all persons belonging to the classes mentioned in clauses (a) and (b) of sub-section (1) entered in the Register at the commencement of this Act. (5) Notwithstanding anything contained in this section, the Council may confer on any person Honorary Fellow Membership, if the Council is of the opinion that such –person has made a significant contribution to the profession of Company Secretaries and thereupon the Council shall enter the name of such person in the Register but such person shall not have any voting rights in any election or meetings of the Institute and shall not also be required to pay any fee to the Institute.   Amendment 1 Substituted by the Company Secretaries (Amendment) Act, 2006 w.e.f. 8-8-2006. Practice area’s of B K Goyal & Co LLP Income Tax Return Filing | Income Tax Appeal | Income Tax Notice | GST Registration | GST Return Filing | FSSAI Registration | Company Registration | Company Audit | Company Annual Compliance | Income Tax Audit | Nidhi Company Registration| LLP Registration | Accounting in India | NGO Registration | NGO Audit | ESG | BRSR | Private Security Agency | Udyam Registration | Trademark Registration | Copyright Registration | Patent Registration | Import Export Code | Forensic Accounting and Fraud Detection | Section 8 Company | Foreign Company | 80G and 12A Certificate | FCRA Registration |DGGI Cases | Scrutiny Cases | Income Escapement Cases | Search & Seizure | CIT Appeal | ITAT Appeal | Auditors | Internal Audit | Financial Audit | Process Audit | IEC Code | CA Certification | Income Tax Penalty Notice u/s 271(1)(c) | Income Tax Notice u/s 142(1) | Income Tax Notice u/s 144 |Income Tax Notice u/s 148 | Income Tax Demand Notice | Psara License | FCRA Online Company Registration Services in major cities of India Company Registration in Jaipur | Company Registration in Delhi | Company Registration in Pune | Company Registration in Hyderabad | Company Registration in Bangalore | Company Registration in Chennai | Company Registration in Kolkata | Company Registration in Mumbai | Company Registration in India | Company Registration in Gurgaon | Company Registration in Noida  Complete CA Services CA in Delhi | CA in Gurgaon | CA in Noida | CA in Jaipur | CA Firm in India RERA Services RERA Rajasthan | RERA Haryana | RERA Delhi | UP RERA

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Section 3 – The Company Secretaries Act, 1980

Incorporation of the Institute (1) All persons whose names are entered in the Register of the dissolved company immediately before the commencement of this Act and all persons who may hereafter have their names entered in the Register to be maintained under this Act, so long as they continue to have their names borne on the Register to be maintained under this Act, are hereby constituted a body corporate by the name of the Institute of Company Secretaries of India and all such persons shall be known as members of the Institute. (2) The Institute shall have perpetual succession and a common seal and shall have power to acquire, hold and dispose of property, movable or immovable and shall by its name sue or be sued. Practice area’s of B K Goyal & Co LLP Income Tax Return Filing | Income Tax Appeal | Income Tax Notice | GST Registration | GST Return Filing | FSSAI Registration | Company Registration | Company Audit | Company Annual Compliance | Income Tax Audit | Nidhi Company Registration| LLP Registration | Accounting in India | NGO Registration | NGO Audit | ESG | BRSR | Private Security Agency | Udyam Registration | Trademark Registration | Copyright Registration | Patent Registration | Import Export Code | Forensic Accounting and Fraud Detection | Section 8 Company | Foreign Company | 80G and 12A Certificate | FCRA Registration |DGGI Cases | Scrutiny Cases | Income Escapement Cases | Search & Seizure | CIT Appeal | ITAT Appeal | Auditors | Internal Audit | Financial Audit | Process Audit | IEC Code | CA Certification | Income Tax Penalty Notice u/s 271(1)(c) | Income Tax Notice u/s 142(1) | Income Tax Notice u/s 144 |Income Tax Notice u/s 148 | Income Tax Demand Notice | Psara License | FCRA Online Company Registration Services in major cities of India Company Registration in Jaipur | Company Registration in Delhi | Company Registration in Pune | Company Registration in Hyderabad | Company Registration in Bangalore | Company Registration in Chennai | Company Registration in Kolkata | Company Registration in Mumbai | Company Registration in India | Company Registration in Gurgaon | Company Registration in Noida  Complete CA Services CA in Delhi | CA in Gurgaon | CA in Noida | CA in Jaipur | CA Firm in India RERA Services RERA Rajasthan | RERA Haryana | RERA Delhi | UP RERA

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Section 2 – The Company Secretaries Act, 1980

Definitions and interpretation (1) In this Act, unless the context otherwise requires,— (a) “Associate” means an Associate Member of the Institute; 1[(aa) ”Authority” means the Appellate Authority referred to in section 22A;] 2 [(aaa) ”Board” means the Quality Review Board constituted under section 29A;] (b) “Companies Act” means the Companies Act, 1956 (1 of 1956); (c) “Company Secretary” means a person who is a member of the Institute; (d) “Council” means the Council of the Institute constituted under section 9; (e) “dissolved company” means the Institute of Company Secretaries of India registered under the Companies Act; (f) “Fellow” means a Fellow Member of the Institute; 6[(fa) “firm” shall have the meaning assigned to it in section 4 of the Indian Partnership Act, 1932, and includes,- (i) the limited liability partnership as defined in clause (n) of sub-section (l) of Section 2 of the Limited Liability Partnership Act, 2008; or (ii) the sole proprietorship, registered with the Institute.] (g) “Institute” means the Institute of Company Secretaries of India constituted under this Act; 3[(ga) “notification” means a notification published in the Official Gazette;] 7[(gb) “partner” shall have the meaning assigned to it in section 4 of the Indian Partnership Act, 1932 or in clause (q) of sub-section (I) of section 2 of the Limited Liability Partnership Act, 2008, as the case may be; 8(gc) “partnership“ means – (A) a partnership as defined in section 4 of the Indian Partnership Act, 1932; or (B) a limited liability partnership which has no company as its partner (h) “prescribed” means prescribed by regulations made under this Act; (i) “President” means the President of the Council; (j) “Register” means the Register of members of the Institute maintained under this Act; 4[(ja) “specified” means specified by rules made by the Central Government under this Act;] 5 [(jb) “Tribunal” means a Tribunal established under sub-section (1) of section 10B;] 9[(jj) “sole proprietorship“ means an individual who engages himself in the practice of the profession of the company secretaries or offers to perform services referred to in clauses (b) to (f) of sub-section (2)]; (k) “Vice-President” means the Vice-President of the Council; (I) “year” means the period commencing on the 1st day of April of any year and ending on the 31st day of March of the succeeding year; (m) words and expressions used herein and not defined but defined in the Companies Act shall have the meanings respectively assigned to them in that Act. (2) Save as otherwise provided in this Act, a member of the Institute shall be deemed “to be in practice” when, individually or in partnership with one or more members of the Institute in practice or in partnership with members of such other recognised professions as may be prescribed, he, in consideration of remuneration received or to be received,— (a) engages himself in the practice of the profession of Company Secretaries to, or in relation to, any company; or (b) offers to perform or performs services in relation to the promotion, forming, incorporation, amalgamation, reconstruction, reorganization or winding up of companies; or (c) offers to perform or performs such cervices as may be performed by— (i) an authorised representative of a company with respect to filing, registering, presenting, attesting or verifying any documents (including forms, applications and returns) by or on behalf of the company, (ii) a share transfer agent, (iii)an issue house, (iv)a share and stock broker. (v) a secretarial auditor or consultant, (vi)an adviser to a company on management, including any legal or procedural matter falling under the Capital Issues (Control) Act, 1947 (29 of 1947), the Industries (Development and Regulation) Act, 1951 (65 of 1951), the Companies Act, the Securities Contracts (Regulation) Act, 1956 (42 of 1956), any of the rules or bye-laws made by a recognised stock exchange, the Monopolies and Restrictive Trade Practices Act, 1969 (54 of 1969), the Foreign Exchange Regulation Act, 1973, (46 of 1973), or under any other law for the time being in force. (vii) issuing certificates on behalf of, or for the purposes of, a company; or (d) holds himself out to the public as a Company Secretary in practice; or (e) renders professional services or assistance with respect to matters of principle or detail relating to the practice of the profession of Company Secretaries; or (f) renders such other services as, in the opinion of the Council, are or may be rendered by a Company Secretary in practice; and the words “to be in practice” with their grammatical variations and cognate expressions, shall be construed accordingly.   Amendment 1 Inserted by The Company Secretaries (Amendment) Act, 2006 w.e.f. 8-8-2006. 2. Inserted, ibid. 3. Inserted, ibid. 4. Inserted, ibid. 5. Inserted, ibid. 6. Inserted by the Company Secretaries (Amendment) Act, 2011, w.e.f.8.1.2012. 7. Inserted by the Company Secretaries (Amendment) Act, 2011, w.e.f.8.1.2012 8. Inserted by the Company Secretaries (Amendment) Act, 2011, w.e.f.8.1.2012. 9. Inserted by the Company Secretaries (Amendment) Act, 2011, w.e.f.8.1.2012. Practice area’s of B K Goyal & Co LLP Income Tax Return Filing | Income Tax Appeal | Income Tax Notice | GST Registration | GST Return Filing | FSSAI Registration | Company Registration | Company Audit | Company Annual Compliance | Income Tax Audit | Nidhi Company Registration| LLP Registration | Accounting in India | NGO Registration | NGO Audit | ESG | BRSR | Private Security Agency | Udyam Registration | Trademark Registration | Copyright Registration | Patent Registration | Import Export Code | Forensic Accounting and Fraud Detection | Section 8 Company | Foreign Company | 80G and 12A Certificate | FCRA Registration |DGGI Cases | Scrutiny Cases | Income Escapement Cases | Search & Seizure | CIT Appeal | ITAT Appeal | Auditors | Internal Audit | Financial Audit | Process Audit | IEC Code | CA Certification | Income Tax Penalty Notice u/s 271(1)(c) | Income Tax Notice u/s 142(1) | Income Tax Notice u/s 144 |Income Tax Notice u/s 148 | Income Tax Demand Notice | Psara License | FCRA Online Company Registration Services in major cities of India Company Registration in Jaipur | Company Registration in Delhi | Company Registration in Pune | Company Registration in Hyderabad | Company Registration in Bangalore | Company Registration in Chennai | Company Registration in Kolkata | Company Registration in Mumbai | Company Registration in India | Company Registration in

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Section 1 – The Company Secretaries Act, 1980

Short title, extent and commencement (1) This Act may be called The Company Secretaries Act, 1980. (2) It extends to the whole of India. (3) It shall come into force on such date as the Central Government may, by notification in the Official Gazette, appoint*.   Amendment * The Central Government has appointed 1st day of January, 1981, as the date on which the said Act shall come into force vide its Notification No. S.O. 989(E) and published in Part II, section 3, Sub-section (ii) of the Gazette of India Extraordinary dated 27th December, 1980 Practice area’s of B K Goyal & Co LLP Income Tax Return Filing | Income Tax Appeal | Income Tax Notice | GST Registration | GST Return Filing | FSSAI Registration | Company Registration | Company Audit | Company Annual Compliance | Income Tax Audit | Nidhi Company Registration| LLP Registration | Accounting in India | NGO Registration | NGO Audit | ESG | BRSR | Private Security Agency | Udyam Registration | Trademark Registration | Copyright Registration | Patent Registration | Import Export Code | Forensic Accounting and Fraud Detection | Section 8 Company | Foreign Company | 80G and 12A Certificate | FCRA Registration |DGGI Cases | Scrutiny Cases | Income Escapement Cases | Search & Seizure | CIT Appeal | ITAT Appeal | Auditors | Internal Audit | Financial Audit | Process Audit | IEC Code | CA Certification | Income Tax Penalty Notice u/s 271(1)(c) | Income Tax Notice u/s 142(1) | Income Tax Notice u/s 144 |Income Tax Notice u/s 148 | Income Tax Demand Notice | Psara License | FCRA Online Company Registration Services in major cities of India Company Registration in Jaipur | Company Registration in Delhi | Company Registration in Pune | Company Registration in Hyderabad | Company Registration in Bangalore | Company Registration in Chennai | Company Registration in Kolkata | Company Registration in Mumbai | Company Registration in India | Company Registration in Gurgaon | Company Registration in Noida  Complete CA Services CA in Delhi | CA in Gurgaon | CA in Noida | CA in Jaipur | CA Firm in India RERA Services RERA Rajasthan | RERA Haryana | RERA Delhi | UP RERA

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RETURN ON ADVERTISING SPEND

Return on advertising spend (ROAS) is a metric that estimates the revenue received from every dollar a company spends on advertising. It allows companies to assess the effectiveness of advertising campaigns and the income they earn from them. Return on Ad Spend (ROAS) is a marketing metric that measures revenue earned for each dollar you spend on advertising. By calculating and tracking ROAS, you gain insights on the effectiveness of your advertising. You can calculate ROAS for a wide variety of advertising initiatives, from measuring ROAS on single ads or projects, to calculating ROAS on monthly campaigns or for an entire year’s worth of advertising spend. What is Return On Ad Spend (ROAS)? Return On Advertising Spend (ROAS) is a revenue-based metric used to calculate the efficiency and performance of digital advertising spend. In the mobile world, this often refers specifically to the amount of revenue generated by in-app purchases, advertising impressions, and app subscriptions. This revenue is often measured across user segments, or specific groups of users known to have been acquired through advertising networks or campaigns. By grouping users according to their source, recording the cost associated with acquiring them, and subtracting it from the revenue they’ve generated, mobile marketers are given a clear look into how their choices impact the company’s bottom line. Why is your ROAS important? ROAS is an important part of any modern marketing campaign. If your return on ad spend is meeting or exceeding expectations, it’s a good indicator that your strategy is paying off. On the other hand, a low ROAS is a sign that something’s not working and needs to be retooled. How to Calculate Return on Ad Spend (ROAS) Calculating ROAS is simple. You divide the revenue attributed to your ad campaign by the cost of that campaign. For example, if you spend 1,000 on ads, and your revenue is 2,000, you calculate ROAS by dividing 2,000 by 1,000. This gives you a ratio of 2:1 or 200%. The more effective your campaign, the larger your ROAS and the more revenue you have earned for each advertising Rupees spent. Why Return On Ad Spend matters ROAS is essential for quantitatively evaluating the performance of ad campaigns and how they contribute to an online store’s bottom line. Combined with customer lifetime value, insights from ROAS across all campaigns inform future budgets, strategy, and overall marketing direction. By keeping careful tabs on ROAS, ecommerce companies can make informed decisions on where to invest their ad dollars and how they can become more efficient. What Is the Difference Between ROAS and ROI? The difference between ROAS and ROI (return on investment) is that ROAS only looks at the revenue gained from a specific ad campaign. ROAS is a short-term measurement—it’s the best metric to use when determining if your advertisements are driving revenue effectively. ROI measures the return from larger marketing and advertising efforts, such as paying influencers, hiring an SEO agency, hiring freelance writers, Challenges with ROAS Revenue from ads is not necessarily a good indication of economic benefit because Return on Ad Spend may be considered a vanity metric.  A vanity metric is a figure that managers/owners favor mostly due to ego, and that doesn’t necessarily contribute to long-term business viability. A better metric to use may be something such as Contribution Margin, which is equal to revenue minus variable costs, e.g., cost of goods sold (COGS) and shipping.  For many eCommerce businesses, cost of goods sold and shipping are major expenses, and may not leave much of a net return. How Do You Improve Your ROAS? First, review the data you’re using in your ROAS calculation. Make sure you are only considering the advertising costs and not unrelated costs, such as order fulfillment. Erroneously including unrelated costs makes your ROAS look lower than it actually is. Next, analyze your end-to-end flow from ad placement to conversion. The conversion rate on your landing page refers to the percentage of landing page visits that result in a sale. If you’re successfully driving visits to your landing page, but your ROAS is low, chances are your page’s conversion rate is the issue in your ROAS calculation. Make sure everything is set up properly on the landing page, including a clear and noticeable call-to-action. Next, ensure that the wording and offers on your landing page align with elements of your ad copy (such as ad headline, sub-head, link text, etc.). Another factor to consider to improve your ROAS calculations—and the results—is whether your ads have run for too long. Ad fatigue results when your audience is tired of seeing your ads; customers and prospects notice them, but don’t click through to your landing page. Try creating and A/B testing new ads against the old ones—with new offers, ad copy, and creative—when your ROAS decreases. Add Your Heading Text Here What is Return on Advertising Spend (ROAS)? ROAS is a metric used to measure the revenue generated for every unit of currency spent on advertising. It is calculated by dividing the total revenue generated from advertising by the total amount spent on that advertising. How is ROAS different from ROI? While ROI (Return on Investment) is a broader measure that considers all costs associated with a campaign, ROAS specifically focuses on the return generated from the advertising expenses. ROAS is calculated as revenue from ads divided by ad spend, while ROI considers the net profit relative to the overall investment. Why is ROAS important for advertisers in India? ROAS is crucial for advertisers in India as it helps assess the effectiveness of their advertising campaigns. It provides insights into the profitability of ad spend, allowing advertisers to optimize their strategies for better returns and allocate budgets more efficiently. Practice area’s of B K Goyal & Co LLP Income Tax Return Filing | Income Tax Appeal | Income Tax Notice | GST Registration | GST Return Filing | FSSAI Registration | Company Registration | Company Audit | Company Annual Compliance | Income Tax Audit | Nidhi Company Registration| LLP Registration | Accounting

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Affiliate marketing

Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company. What is affiliate marketing? Affiliate marketing is a revenue-sharing marketing method in which an affiliate, such as a blogger or YouTuber, advertises a business’s goods or services to help it meet its sales or marketing goals. In turn, affiliates earn a percentage of the sales or customer traffic made due to their marketing efforts. A business might work with an affiliate for a couple of reasons: Increasing sales, web traffic, and brand awareness Connecting with a specific affiliate audience (e.g., a shoe company that partners with a fitness blog to target fitness-minded readers) Whilst revenue-sharing is not a new marketing concept, modern affiliate marketing typically refers to online digital marketing in which affiliates link to a business’s product or service online and receive a percentage of sales or web traffic.  According to the Internet and Mobile Association of India (IAMAI), the affiliate marketing business will exceed ₹66,168.07 million by 2025 How does affiliate marketing work? Affiliate marketing involves four main partners, who each play a unique part in the marketing process: The affiliate (or “publisher”): The individual or entity that promotes the merchant’s product or service The merchant: The individual or entity selling the product or service promoted by the affiliate The affiliate network: An intermediary between an affiliate and a merchant’s affiliate programme. While an affiliate network is not strictly necessary for an affiliate and merchant to connect, it is a common channel for such relationships. The customer: The individual who purchases a product through an affiliate. Merchants and affiliates collaborate to connect them with the affiliate’s audience to convert them into customers. Types of Affiliate Marketing Unattached Affiliate Marketing: This is an advertising model in which the affiliate has no connection to the product or service they are promoting. They have no known related skills or expertise and do not serve as an authority on or make claims about its use. This is the most uninvolved form of affiliate marketing. The lack of attachment to the potential customer and product absolves the affiliate from the duty to recommend or advise. Related Affiliate Marketing: As the name suggests, related affiliate marketing involves the promotion of products or services by an affiliate with some type of relationship to the offering. Generally, the connection is between the affiliate’s niche and the product or service. The affiliate has enough influence and expertise to generate traffic, and their level of authority makes them a trusted source. The affiliate, however, makes no claims about the use of the product or service. Involved Affiliate Marketing: This type of marketing establishes a deeper connection between the affiliate and the product or service they’re promoting. They have used or currently use the product and are confident that their positive experiences can be shared by others. Their experiences are the advertisements, and they serve as trusted sources of information. On the other hand, because they’re providing recommendations, their reputation may be compromised by any problems arising from the offering. Advantages and Disadvantages of Affiliate Marketing Affiliate marketing can yield great rewards for the advertising company and the affiliate marketer. The company benefits from low-cost advertising and the creative marketing efforts of its affiliates, and the affiliate benefits by earning additional income and incentives. The return on investment for affiliate marketing is high as the company only pays on traffic converted to sales. The cost of advertising, if any, is borne by the affiliate. The advertising company sets the terms of an affiliate marketing program. Early on, companies largely paid the cost per click (traffic) or cost per mile (impressions) on banner advertisements. As technology evolved, the focus turned to commissions on actual sales or qualified leads. The early affiliate marketing programs were vulnerable to fraud because clicks could be generated by software, as could impressions. Now, most affiliate programs have strict terms and conditions on how to generate leads. There are also certain banned methods, such as installing adware or spyware that redirect all search queries for a product to an affiliate’s page. Some affiliate marketing programs go as far as to lay out how a product or service is to be discussed in the content before an affiliate link can be validated.So an effective affiliate marketing program requires some forethought. The terms and conditions must be clearly spelled out, especially if the contract agreement pays for traffic rather than sales. The potential for fraud in affiliate marketing is possible.Unscrupulous affiliates can squat on domain names with misspellings and get a commission for the redirect. In exchange, however, a company can access motivated, creative people, to help sell their products or services to the world. Pros Access to a broader market Better accounting of qualified leads Low-cost advertising Cons Subject to fraud Less creative control Vulnerable to theft FAQs What is affiliate marketing? Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for each customer or visitor brought by the affiliate’s marketing efforts. Affiliates earn a commission for driving sales or generating leads for the business through their unique affiliate links. How does affiliate marketing work? In affiliate marketing, an affiliate promotes a product or service through unique affiliate links provided by the business. When a customer clicks on the affiliate link and makes a purchase or completes a desired action, the affiliate earns a commission. The affiliate’s performance is tracked through cookies, unique tracking codes, or other tracking methods. Who are the key players in affiliate marketing? The key players in affiliate marketing include merchants or advertisers (businesses selling products or services), affiliates (individuals or entities promoting those products or services), affiliate networks (platforms that connect merchants and affiliates), and customers (the audience purchasing through affiliate links). Practice area’s of B K Goyal & Co LLP Income Tax Return Filing | Income Tax Appeal | Income Tax Notice | GST Registration |

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Meaning and Difference Between PAN and TAN

When filing your ITR return or contacting the Income Tax Department, you may come across the phrases PAN and TAN. Understanding these words ahead of time makes the ITR filing process much easier. The question “What are PAN and TAN?” What are PAN and TAN? A PAN is a Permanent Account Number, whereas a TAN is a Tax Deduction Number. PAN and TAN are important documents that must be presented for a variety of reasons, including submitting tax returns, deducting or collecting taxes, and trading among others and if a person fails to apply for a PAN or TAN for above mentioned reasons or if he/she fails to comply with the regulations, he or she will get punishment in form of a fine. Furthermore, whenever they are necessary these similar-looking documents – PAN, TAN – should be properly mentioned. Furthermore, it is critical to recognize that they cannot have substitutions for one another. Permanent Account Number (PAN) The Income Tax Department issues a 10-digit alphanumeric identity number under section 139A of the Income-Tax Act, 1961. It allows the department to track all of a tax assessor’s transactions, such as tax payments, tax returns, and other transactions that require the use of a PAN. A PAN is also required for everyone who is eligible to receive any income after deduction of tax at source or who is obligated to pay excise duty, among other things. Apart from that, Form No. 60 must be provided for various cash transactions if PAN is not accessible. The Central Board of Direct Taxes (CBDT) has made it essential for all bank and post office account holders to produce their PAN or Form No. 60. PANs are valid for the lifetime of the assessee and are valid across India. Even if the assessee’s or assessing officers addresses changes, the PAN identification remains the same. Any changes to the information supplied while applying for the PAN, such as an address change, should be reported to the department using the ‘Request for New PAN Card or/ and Changes or Corrections in PAN Data’ form. Eligibility for getting a PAN Card All existing assessees, taxpayers, or individuals who are required to submit an income tax return, is required to have PAN. The following are the bodies are eligible for the getting a PAN: Individual Hindu Undivided Families Minors Partnership Firm Limited Liability Partnerships Trusts Companies Requirement of Documents for application of PAN Individual Applicant:  Aadhaar, Passport, Voter ID, and Driver’s License (POI/ POA). Hindu Undivided Family: A HUF affidavit signed by the HUF’s head, together with POI/POA information. Company: Certificate of Registration of Company Firms/ Limited Liability Partnerships (LLP): Registrar of Firms/ Limited Liability Partnerships Certificate of Registration and Partnership Deed Trust: A copy of the Trust Deed or Charity Commissioner’s Certificate of Registration Number copy. Registrar of Co-operative Societies or Charity Commissioner: Certificate of Registration Number. Passport and other Documents: Passports Person of Indian Origin (PIO) / Overseas Citizenship of India (OCI) card issued by the Indian government Bank statement from the country of residence In India, a copy of an NRE bank statement. Procedure for getting a PAN Card A PAN card may be obtained by going to either the NSDL or UTIITSL official websites. Two PAN application forms are available on both websites. For Indian citizens, Form 49A is used, whereas, for foreign nationals, Form 49AA is used. A person can also apply for a PAN card in person. He or she must fill out the form by going to the NSDL’s official website and following the instructions there. What is TAN? – Tax Deduction Account Number TAN is a 10-digit alphanumeric identification, similar to PAN. Only individuals who are in charge of deducting or collecting taxes, however, require a TAN. A TAN is required, for example, by an employer who is required to deduct tax at source from employees’ wages under section 192 of the Act. All TDS returns must include a TAN number, as required by section 203A of the Act. TDS or tax collected at source (TCS) returns will not be accepted by Tax Information Network-Facilitation Centres if it is not stated, and challans for TDS or TCS payments will not be recognized by banks if it is not cited. A penalty of Rs10, 000 is imposed if you do not apply for a TAN or do not quote it in the required paperwork. A property buyer must also deduct TDS at the rate of 1% of the property value if the property value exceeds Rs 50 lakh, according to income tax guidelines. In such circumstances, the property buyer is not required to obtain a TAN. Instead, while deducting and completing the TDS return, she can indicate her PAN. Who Needs a Taxpayer Identification Number (TAN)? Governments at the federal, state, and local levels. A company’s branch or division. Branches of individual businesses. Trusts/Firms/Associations of Persons. Individual/HUFs. Requirement of Documents for registration of TAN Applicants do not have to provide any documentation while applying for a new TAN. Moreover, if they apply for a new TAN online, the only thing they need to send is a signed acknowledgment slip. Procedure for obtaining a TAN An individual can apply TAN in both online and offline mode. When applying online, applicants must first log in to the official NSDL website and complete the application form. Following the submission of the application, the applicant will get a 14-digit acknowledgment number. The NSDL office must receive the acknowledgment number, as well as the accompanying papers and a fee. An applicant must visit an NSDL center and submit the TAN application form, all relevant papers, and a fee when applying for a TAN offline. A Comprehensive Comparison of PAN and TAN Parameters PAN TAN Issuing Organization Income Tax Department Income Tax Department Code 10-digit Alphanumeric number 10-digit Alphanumeric number Objective It is used for financial transactions and serves as evidence of identification when purchasing/selling property, a car, and so on. Used for tax deduction and collection. Who should get it? Taxpayers/Non-Taxpayers, Foreign Nationals/Entities Individuals who deduct or collect taxes under Section 203 A of the

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TNeGA Portal

Tamil Nadu e-Governance Agency (TNeGA) is the nodal agency designated for all e-Governance initiatives of the Tamil Nadu Government. TNeGA portal helps citizens to access the e-district application which is the state government’s portal that computerises the public-centric services. People can register into the portal to access all the services offered by the Tamil Nadu Government. The state government has established the Tamil Nadu e-Governance Agency (TNeGA) to facilitate the implementation of e-governance initiatives. TNeGA is a platform through which citizens can access various online government services. Objective It is the primary objective of the TNeGA portal to make government services accessible and convenient to the citizens of Tamil Nadu. Through the portal, physical visits to government offices will be reduced, and online services will be delivered more efficiently. Online Certificate Services Community Certificate Nativity Certificate Income Certificate No Graduate Certificate Deserted Woman Certificate Services Offered Under eSevai Centers Residence certificate Certificate for Loss of Educational Records due to disasters Deserted Woman Certificate Small / Marginal Farmer Certificate Legal Heir Certificate No Male Child Certificate Solvency Certificate Unmarried Certificate Widow Certificate Community certificate Unemployment Certificate Other Backward Classes (OBC) Certificate Agricultural Income Certificate Income Certificate First Graduate Certificate Nativity certificate Benefits of TNeGA Portal Access to a wide range of government services through a single online platform 24/7 availability of services, eliminating the need for physical visits to government offices during office hours Increased transparency and accountability in the delivery of government services Reduction in corruption and delays in service delivery Time and cost savings for citizens and the government Improved efficiency and effectiveness of government services through digitisation and automation. Features of TNeGA Portal This TNeGA portal offers a wide range of features that can be availed by the residents of the state. Some of the main features are listed below: Some services can be requested or registered online using the TNeGA Portal The portal has the benefits of the online payment, approval of services, service request and service delivery. The portal provides easy access to all the services and can also check the status of the application. This TNeGA portal facilitates various online service request with various departments. The residents will be notified via SMS when the services are yet to be delivered. Procedure to Apply for Services Access the Portal Step 1: The applicant has to visit the official portal of Tamil Nadu e-Governance Agency (TNeGA) to avail all the services offered. New User Registration Step 2: In case you are a new user of the TNeGA portal, you have to register in this portal to avail all the services offered by the government. Click on the TNeGA Online Portal link on the homepage which redirects to another page. Then click on the “New User” link for the New User Registration. Fill in the Right Credentials Step 3: You will be moved to the registration page where you have to enter the following details. Applicant Full Name Desired Login Name Taluk Aadhaar number Mobile Number e-mail Address Applicant’s Address Password City Step 4: After entering all the requested details you have to click on the “submit” button. Step 5: Enter the one time password and click the confirm button. Step 6: After Confirmation, a confirmation email will be sent to the registered mail ID. Click on the activate link to activate your account. The account will be activated on clicking the activation link. Login to Portal Step 7: To portal login, you have to enter your login id, password and enter the captcha and then you need to click on the “Submit” button. Step 8: Now you are eligible to request and apply for any services which are available at the web portal. Apply for Services Step 9: You have to select the required service from the list of services available under the services option. Step 10: Read all the instructions here and click the ” Continue ” tab to open a validity online application form. Upload Required Documents Step 11: Now you have to fill in the online application form completely, provide all the correct details of all the applicant, their properties and assets along with all the required documents. Acknowledgement Number Step 12: After filling the application form, you will receive the application ID as an acknowledgement for your reference. Step 13: Click on OK, it will generate the printing card id and receipt. FAQs What is the use of TNeGA? TNeGA is the Tamil Nadu e-Governance Agency. It is a state government agency that is responsible for implementing e-governance initiatives in Tamil Nadu. TNeGA provides a variety of online and offline services to citizens, including: ● e-Sevai services: e-Sevai is a single-window platform for accessing government services. Citizens can use e-Sevai to apply for and receive a variety of services, such as birth and death certificates, ration cards, driving licenses, and passports.● Land records: Citizens can use TNeGA’s online land records portal to view and download their land records.● Aadhaar card registration: Citizens can register for Aadhaar cards online or at any e-Sevai center.● Voter ID card registration: Citizens can register for voter ID cards online or at any e-Sevai center.● Ration Card registration: Citizens can register for ration cards online or at any e-Sevai center.● Passport Application: Citizens can apply for passports online or at any e-Sevai center.● Driving License Application: Citizens can apply for driving licenses online or at any e-Sevai center. What is the purpose of CAN Registration? CAN stands for Citizen Access Number. It is a unique 11-digit number that is assigned to every citizen of Tamil Nadu who registers for it. The CAN number is used to access a variety of government services online and offline, including: e-Sevai services Land records Aadhaar card registration Voter ID card registration Ration card registration Passport application Driving license application When was the national e-governance scheme launched? The National e-Governance Scheme (NeGP) was launched in 2006 by the Government of India. The NeGP is a seven-mission mode project that aims to improve the delivery of government services to citizens through the use of ICT. Practice area’s of B K Goyal & Co

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