February 10, 2024

High-intent users are those who are actively looking for a solution to a problem, a need, or a desire. They are more likely to convert into customers than low-intent users, who are just browsing or exploring. The entire product and service industry has one motto in common, and that is “Customer is King.” All the efforts behind launching a business, making the products or services top-class, or spending on marketing will be a waste if the end-user does not relate to the product, service, brand, or vision. So how do you know if your target user is looking for something you are offering? It is done by understanding user intent.  User intent means nothing but the intention of a user when they are searching for something. More specifically, it is the goal they have in mind for which they are looking up answers. On the internet, this transcends into search engine queries. Users often take to the search engine for answers or solutions to their queries.  Understanding User Intent User intent is the reason behind a user’s search. Understanding what the intent is means you can create better content for your users. As per studies, Google’s search engine processes close to 63,000 search queries every passing second. That is a staggering 5.6 billion searches each day. It is found that an average person performs somewhere between three and four searches throughout the day. This is just one search engine. Now, trying to understand the intention of such a big pool of users can be a daunting task. What Is the Role of User Intent in SEO? Users type words in the search query, which are termed keywords. These can be short-tail (one word), medium-tail (two to three words), or long-tail (more than three words) keywords. By means of SEO, businesses study these keywords, usually the medium- and long-tail keywords. Then, they focus on their relevance and optimize their content in accordance with these keywords. This is why you see only relevant articles, answers, etc., on the search engine’s first page. With sound web content writing practices, your business can rank on the first search engine results page (SERP). This increases your chance of getting your user to notice and buy from you.  Can you see how important understanding your end-user’s search intent is? Unless you know your user’s search intent, you won’t know which keywords to target, study, and include in your content pieces. The role of user intent is huge in SEO and SEM too. You don’t want to spend your hard-earned money on the wrong keywords. So, to completely define your specific audience’s user intent, you have to understand which bucket it falls under.  What Are the Types of User Intent? 1. Low user intent- Low user intent is usually demonstrated when the user may be searching for general information or looking for light reading options on the internet. In this case, they might not necessarily be looking to buy something or be actively driven towards a purchase decision. A good example of this can be when someone is looking for the meanings of certain words or typing in short-tail keywords. Low user intent is further classified into navigational and informational intent. Navigational intent-Navigational intent is when a user is searching for a specific website or domain, or a page on a website. A user also has navigational intent if they are looking for ways to navigate your site. They might be looking for a particular page, or they might be trying to find out how to make their way back to the homepage.  How to optimize content for navigational intent- In this case, content should be focused on getting users where they need to go as quickly as possible, and with as little fuss as possible. Ensure your website layout is not too complex, and information is easily available with smooth navigation options. There must be clear and concise information about your products or services, with appropriate landing pages for them. Why is navigational intent important? Users with navigational intent are specifically looking for your website or some page on your site. They remember your brand and are most likely to recommend it to their peers. This type of intent also helps you understand the strengths and weaknesses of your website. With the help of heatmaps, you can see which pages on your site are doing well, which ones need more attention, which products are striking a chord with the users, which ones are not relevant, etc. You can also gauge whether your customers are finding it easy to complete the desired action or simply dropping off.  Informational intent- Informational intent is when a user wants to find information about something. Typically, you would want to be on the first page of search results when your target user is looking for your niche-specific information. This is how you can establish yourself as an authority and expert in your niche. Being able to provide your future prospects with the information they require may not only help build trust for your brand, but also help in converting them at a later stage.  How to optimize content for informational intent- In order to optimize informational content, you must make sure your content is well-researched and has no errors. You must also maintain your content and keep updating it with time. Ensure your titles are clear and straightforward, and they include relevant keywords with high search volumes. Don’t miss out on interlinking to other relevant articles on the website.  Why is informational intent significant? A majority of the searches on the internet are informational in nature, making it the most common type of intent. This fact is crucial, and you need to understand this user intent well before putting out content. Good informational and educational content will help build brand visibility and pave the path for future growth opportunities. Once your users are familiar with your content and start finding it useful, they will stick around and convert to loyal paying customers in the long run. Some examples

Preference shares carry a preference over other shares in terms of dividend payout. Whenever a company announces to pay dividends, preference shareholders get the payment first.  Preference shares, which are issued by companies seeking to raise capital, combine the characteristics of debt and equity investments, and are consequently considered to be hybrid securities. Preference shareholders experience both advantages and disadvantages. On the upside, they collect dividend payments before common stock shareholders receive such income What is Preference Share Preference shares, also commonly known as preferred stock, are a special type of share where dividends are paid to shareholders prior to the issuance of common stock dividends. Ergo, preference shareholders hold preferential rights over common shareholders when it comes to sharing profits. Consequently, if a company lands into bankruptcy, preference shareholders are issued dividends first or have the first right to the company’s assets before common stock investors. For preference shareholders, the dividend is fixed; however, they don’t hold voting rights as opposed to common shareholders. Investors who have been in the stock market for longer than most go after preference share types. The dividends earned on these shares are significantly higher than ordinary shares. Their popularity can be established by the fact that many preference shareholders do not own any other stock except for this variety. It has been observed that more and more companies are coming out with different types of preference shares. In essence, they have traces of both equity and debt shares. From this angle, these shares are also categorised as hybrid financing instruments. Over the last few years, as the bear market run continues globally, more investors are looking towards preference shares as a viable means of gaining significant returns in the long run. Features of Preference Shares Dividend Payouts- Preference shareholders have significantly more heft than standard shareholders of any company. They have the first rights to all dividends paid by the companies whose shares they own. No Voting Rights- Holders of these shares do not have any voting rights in any business proceedings. The features, thus, also fall among the major disadvantages of preference shares.It might seem like a major handicap for any investor; however, it is precisely the reason why so many companies offer these shares. The aspect is also similar to debenture owners. Dividend Payouts- One feature which is under-advertised is that the dividends are paid to the shareholders on specific dates. It is not entirely dissimilar to a monthly income. Additional Features- If an investor decides to buy a special type of these shares, they should look for irredeemable preference shares. These shares allow the holder to have a certain say on their maturity dates. Types Of Preference Shares Cumulative Preference Share-Cumulative shares have a provision that allows investors to be paid dividends in arrears. It so happens that a company doesn’t have the financial capacity to pay dividends to its shareholders.Unless dividends are not paid to preference shareholders, they cannot be paid to common shareholders. In such a scenario, the company decides to pay cumulative dividends in the next year.Sometimes, interest earned by the shareholders on arrear dividends is also given to the cumulative preferred stockholders. The calculation is as follows – Quarterly Dividend = [Rate of dividend * Par Value ] divided by 4 Cumulative dividends paid per share = Quarterly dividend * Total Number of payments missed Non Cumulative Preference Shares- Non-cumulative preferred shareholders are eligible to be paid dividends only from a year’s profit.So a non-cumulative preferred stock does not issue unpaid dividends to the shareholders, nor can holders of such stock claim unpaid dividends in the future. Redeemable Preference Shares- In the case of redeemable shares, a company has the right to buy back the shares for its own use from shareholders at a fixed date or by giving prior notice after a period of time. Irredeemable Preference Shares- These shares can only be redeemed by the company at the time of liquidation or when the company winds up operations. Participating Preference Shares- Participating preference shares is where the company issuing the dividends pays increased dividends to the shareholders along with the preference dividend. This is done at a fixed rate.Additionally, participating preference shareholders have rights on the surplus asset of the company at the time of its liquidation. Non Participating Preference Shares- In the case of non-participating preference shares, the shareholders are entitled only to the dividends at a fixed rate and not to the surplus profit.The extra profit is distributed among the common shareholders. Convertible Preference Shares- Shareholders of such shares have the option to convert the common shares to preferred shares. These shares are opted by investors who wish to receive preferred share dividends as well as want to benefit from an increase in the common shares.So, the benefits are twofold- fixed returns by means of preferred dividends as well as the opportunity to earn higher returns as the common stock price increases. This conversion can happen within a certain period as per the prior agreement stated in the memorandum. Non Convertible Preference Shares- Shareholders of these shares do not hold the right to convert to the issuer’s common shares. Preference Shares with a Callable Option- For shareholders having preference shares with a callable option, the issuing company holds the right to call in or buy back the stocks at a predetermined price after a set date.The call price, the date post which the shares can be called and the call premium are mentioned in the prospectus. Adjustable Rate Preference Shares-For such shareholders, the dividend rate depends on the prevailing interest rates in the market and hence is not fixed. Advantage of Preference Share Several reasons exist as to why these shares are preferred over other types. If you are an investor, opting for these shares is the way to future-proof your investments, thus helping you reap the advantages of preference shares. For example, if, by chance, the corporation announces bankruptcy, all holders of preferential stocks will get the first and privileged access to the assets going under the hammer. Such advantages are bound to attract those who have low-risk

A comprehensive guide to Class 21 of the Trademark Filing Classification. Trademarks must be applied or registered under classes and each class represents a distinct class of goods or services.Trademarks must be applied or registered under classes and each class represents a distinct class of goods or services. Trademark Class 21 Trademark Class 21 pertains to household or kitchen utensils and containers; combs and sponges; brushes (except paintbrushes); brush-making materials; articles for cleaning purposes; steelwool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. The following goods are also classified under Class 21: Utensils and containers for household and kitchen use, for example, kitchen utensils, pails, pans of iron, of aluminium, of plastics or of other materials, small hand-operated apparatus for mincing, grinding or pressing; Electric combs; Electric toothbrushes; Dish stands and decanter stands. Therefore, Trademark Class 21 includes mainly small, hand-operated utensils and apparatus for household and kitchen use as well as toilet utensils, glassware and articles in porcelain. The following goods must NOT be classified under Class 21: Certain goods made of glass, porcelain and earthenware (consult the Alphabetical List of Goods); Cleaning preparations, soaps, etc.; Small apparatus for mincing, grinding or pressing, which are driven by electricity; Razors and shaving apparatus, clippers (hand instruments), metal implements and utensils for manicure and pedicure; Cooking utensils, electric; Toilet mirrors. List of goods classified under Trademark Class 21 3D wall art made of terra-cotta 3D wall art of made of ceramic 3D wall art of made of earthenware 3D wall art of made of glass 3D wall art of made of porcelain Abrasive discs for kitchen [cleaning] purposes Abrasive gloves for scrubbing vegetables Abrasive instruments for kitchen [cleaning] purposes Abrasive mitts for scrubbing the skin Abrasive pads Abrasive pads for kitchen purposes Abrasive pads for kitchen or domestic purposes Abrasive sponges for kitchen [cleaning] use Abrasive sponges for scrubbing the skin Aerosol dispensers, not for medical purposes Air fragrancing apparatus All-purpose portable household containers Aluminium bakeware Aluminium cookware Aluminium moulds [kitchen utensils] Aluminum water bottles Aluminum water bottles, empty Animal activated animal feeders Animal activated livestock waterers Animal activated livestock feeders Animal-activated pet feeders Animal bristles [brushware] Animal grooming gloves Animal traps Ant habitats Ant vivaria Anti-reflecting glass Anti-static cloths for household use Apothecary jars Apparatus for cleaning teeth and gums using high pressure water for home use Apparatus for wax-polishing, non-electric Appliances for removing make-up, electric Appliances for removing make-up, non-electric Applicator sticks for applying makeup Applicator sticks for applying make-up Applicators for applying eye make-up Applicators for cosmetics Aquaria and vivaria Aquaria (Indoor -) Aquarium covers Aquarium hoods Aquarium ornaments Aquariums Aromatic oil diffusers, other than reed diffusers Aromatic oil diffusers, other than reed diffusers, electric and non-electric Art objects of glass Articles for cleaning purposes Articles for the care of clothing and footwear Artificial nest eggs Artificial sponges for household purposes Artworks of glass Asparagus tongs Atomisers for household use Attracting and killing insects (Electric devices for -) Autoclaves, non-electric Autoclaves, non-electric, for cooking Autoclaves (Non-electric -) for household use Autoclaves [pressure cookers], non-electric Automatic litter boxes for pets Automatic opening and closing trash cans Automatic pet feeders Automobile oil funnels Automobile wheel cleaning brushes Babies’ potties Baby bath tubs Baby baths Baby baths, portable Baby bathtubs Baby finger toothbrushes Back scratchers Bait stations, empty, for feeding rodenticides to rodents Bakers’ tinware Bakeware Bakeware [not toys] Baking containers made of glass Baking cups of paper Baking dishes Baking dishes made of earthenware Baking dishes made of glass Baking dishes made of porcelain Baking mats Baking sheets of common metal Baking tins Baking trays made of aluminium Baking utensils Bamboo baskets for household purposes Banana hangers Barbecue forks Barbecue mitts Barbecue tongs Barbecue turners Bases for plant pots Basins Basins [bowls] Basins [receptacles] Baskets for domestic use Baskets for household purposes Baskets for waste paper littering Baskets for waste paper littering for household purposes Baskets of common metal for household use Baskets of common metal for domestic use Basting brushes Basting spoons Basting spoons [cooking utensils] Basting spoons, for kitchen use Bath brushes Bath sponges Bathing cages for cats Bathroom basins [receptacles] Bathroom glass holder Bathroom pails Baths (Baby -), portable Bathtub brushes Batter dispensers for kitchen use Battery operated lint removers Battery-powered dental flossers Beaters (Carpet -), not being machines Beaters, non-electric Beaters (Non-electric -) for kitchen use Beer glasses Beer jugs Beer mats not of paper or textile Beer mugs Beer pitchers Beer steins Bento boxes Beverage coolers [containers] Beverage glassware Beverage stirrers Beverage urns, non-electric Beverages (Heat insulated containers for -) Beverageware Billiard table brushes Bins (Dust -) Bins for household refuse Biobased bottles Biodegradable bottles Biodegradable bowls Biodegradable cups Biodegradable paper pulp-based bowls Biodegradable paper pulp-based cups Biodegradable paper pulp-based plates Biodegradable plates Biodegradable rice straws for drinking Biodegradable trays Biodegradable trays for domestic purposes Bird baths Bird baths not being structures Bird cages Bird cages for domestic birds Bird feeders Bird feeders for feeding caged birds Bird feeders for feeding birds in the wild Bird feeders in the nature of containers Bird feeding tables Bird repellent devices, not of metal Birdcages Biscuit cutters Blacking brushes Blenders for food [non-electric] Blenders, non-electric, for household purposes Boards (Ironing -) Bobeches Body cleanser dispensers Body cleanser holders Body scrubbing puffs Body sponges Bone china tableware [other than cutlery] Boot brushes Boot jacks Boot removers Boot stretchers Boot stretchers of wood Boot trees Boot trees [stretchers] Bootjacks Bota bags Bottle baskets coated with precious metal Bottle brushes Bottle buckets Bottle cleaning brushes Bottle coolers Bottle coolers [receptacles] Bottle cradles Bottle gourds Bottle openers Bottle openers, electric and non-electric Bottle openers [hand-operated] Bottle openers incorporating knives Bottle pourers Bottle stands Bottles Bottles for pharmaceuticals sold empty Bottles (Refrigerating -) Bottles, sold empty Bouquet holders Bowls Bowls [basins] Bowls for candy Bowls for floral decorations Bowls for nuts Bowls for plants Bowls for sugar candy Bowls (Glass -) Bowls made of precious metal Bowls of precious metal Boxes for biscuits Boxes for candies Boxes