February 18, 2024

Performance marketing is a digital marketing strategy that’s driven by results. It’s ideal for companies that are looking to reach their audience at scale, because payment is based on how users interact with the content.Performance marketing refers to a form of digital marketing in which brands only pay marketing service providers after their business objectives have been met or when specific actions have been taken, such as a click, sale, or lead. In other words, it is performance-based marketing.Performance marketing works when advertisers connect with either agencies or publishers to design and place advertisements for their company on any number of performance marketing channels — social media, search engines, videos, embedded web content, and more. Instead of paying for an advertisement in the traditional way, these advertisers pay based on how well their ad performs, by measuring number of clicks, impressions, shares, or sales.  What is performance marketing? Performance marketing is a results-driven approach to digital marketing, where advertisers pay only when specific actions or outcomes are achieved. These actions can include clicks, leads, sales, or other desired customer behaviors. Performance marketing relies on various channels, such as affiliate marketing, pay-per-click (PPC) advertising, social media advertising, and search engine marketing (SEM). The term performance marketing was coined shortly after the advent of pay-per-click (PPC) advertising, starting with banner (display) ads and Google AdWords (now Google Search Ads). How Does Performance Marketing Work? Performance marketing is among the popular promotional marketing strategies that have gained immense popularity in the digital world. It is a method of advertising that pays affiliates or publishers for the conversions they generate through various channels, such as SEO marketing. This sounds interesting for businesses, but here is how it works:  1. Identification of Target Audience: The very first thing is to select the target audience of the business. This is critical as it helps to understand how businesses can reach your potential customers. Once you have identified your target audience, you need to create a compelling offer that will entice them to take the desired action. 2. Personalized Campaigns: It’s important to note that performance marketing is not a one-size-fits-all approach. You need to tailor your campaigns to suit your specific business needs. This means that you need to create multiple campaigns, each with a different objective, target audience, and offer. 3. Collaboration: The next step is to find affiliates or publishers who are willing to promote your offer. These affiliates or publishers could be bloggers, influencers, email marketers, or any other person who has a substantial following in your target audience. The key to finding the right affiliates is to identify those who have a genuine interest in your offer and are willing to promote it to their audience. 4. Effective Strategy: Once you have identified your affiliates, you need to provide them with all the necessary tools to promote your offer. This includes creatives, landing pages, tracking links, and any other material they may need to promote your offer effectively. 5. Track and Optimize: The final step is to track your campaign’s performance and optimize it accordingly. This involves analyzing your data, identifying what works and what doesn’t, and making the necessary changes to improve your campaign’s performance. It’s essential to conduct regular A/B testing to determine which elements of your campaign are performing well and which ones need improvement. Implementing a well-crafted marketing strategy, such as B2B marketing strategy, is crucial for driving performance and maximizing results in performance marketing campaigns.  4 main types of performance marketing Social media advertising-Social media advertising includes running ads on Facebook, Instagram, Twitter, LinkedIn, and more. Typically, these campaigns are set up with a funnel structure: at least one campaign to reach new people (called prospecting) and at least one to reach people who have visited their site but not yet converted (retargeting). Not all social media advertising is performance marketing—when not used to drive conversions, it can also be used for brand marketing or market validation. Search engine marketing (SEM)- Search engine marketing refers to running advertising campaigns to drive traffic from search engines such as Google or Bing. These campaigns are usually structured based on the types of searches they target. For example, a business might have campaigns for the type of product they sell, competitor brands, and their own brand.Search engine marketing is almost always performance marketing by nature. It is also entirely separate from SEO. Influencer marketing-Historically, people haven’t always considered influencer marketing to be “performance” marketing. But in recent years, that’s changed. Influencers have gotten more business savvy, and the growth in both influencer management tools like Gatsby and influencer partnership platforms has allowed brands to properly track and iterate on their influencer partnerships, making it truly performance driven. Native advertising/sponsored content- Similar to influencer marketing, but instead of paying an influencer to speak about your brand, you pay a publication to write about it. As the marketer, you get a high degree of creative control over what they publish for you. Some publications call it native advertising, others sponsored content, but the strategy is the same. Note that in most countries, publications have a regulatory requirement to disclose that the content is sponsored. Performance marketing examples Pay-per-click (PPC) advertising: This is a form of performance marketing where advertisers pay a fee each time their ad is clicked. Email marketing: This is a performance-based marketing tactic in which advertisers send emails to their target audience with the goal of driving sales or leads. Social media marketing: This is a performance marketing strategy that uses social media platforms to reach potential customers and deliver marketing messages. Search engine marketing (SEM): This is a performance marketing strategy involves running advertising campaigns to drive traffic to websites from search engines. How to measure performance marketing Performance marketing is about chasing the best results. Since we’re spending money, it’s all about your cost-pers. There are four key cost-per metrics that matter for your performance marketing campaigns: Cost per thousand impressions (CPM)- Cost per thousand impressions refers to the cost for an advertiser to generate 1,000 views of their ad. The acronym CPM’s origin is cost per mille, with “mille” being the French word for thousand. Advertisers

The SBI Mutual Fund Trustee Company Private Limited was established as a Trust under the provisions of the Indian Trust Act 1882 and is registered with the Securities and Exchange Board of India (SEBI). It works in collaboration with the State Bank of India and Amundi, a European asset management company, which is a subsidiary that is founded by Crédit Agricole and Société Générale. The headquarters of India’s largest banking mutual fund is located in Mumbai. It is also known as the first bank-sponsored fund that has launched an offshore fund, namely the Resurgent India Opportunity Fund. Objective and Functioning The objective of SBI Mutual Funds is to bring excellence from the beginning of the product development till the time investors deposit money. It designed to outshine the industry benchmarks using well-researched investment in varied Indian equities. Active management style has been adopted based on fundamental analysis, after which a portfolio would be constructed. As a stepping stone for the growth potential of Indian equities, SBI mutual funds have blended, large-cap, mid-cap, or distinct sector oriented features. Required Documents The following documents must be produced by individuals to invest in SBI mutual funds: Identity Proofs Copy of PAN Card Passport Aadhaar Card Voter ID Driving License Central government approved documents like NREGA job card Residential Proofs For residential proofs, an individual can use the above-mentioned identity proofs except for PAN. Other documents include: The rental/ lease agreement Utility Bills Ration Card If an individual’s permanent address and correspondence address is not the same, the proof for both these addresses has to be submitted. Types of Mutual Funds SBI Equity Funds SBI Exchange Traded Funds SBI Hybrid Funds SBI Liquid Funds SBI Debt Funds SBI Tax Savings Funds SBI Equity Funds- SBI equity funds provide long-term capital appreciation using investment equity stocks/ shares of top rated companies. SBI equity funds are well-known for their consistent performance and for offering high returns. Meanwhile, these funds are also considered to be high-risk funds. The funds that come under SBI Equity Funds are: SBI Arbitrage Opportunities Fund-Direct Plan – Dividend SBI Banking & Financial Services Fund-Direct Plan – Dividend SBI Blue Chip Fund-Regular Plan – Growth SBI Contra Fund SBI Emerging Businesses Fund SBI Long Term Advantage Fund – Series III – Regular Plan – Growth SBI Magnum Fund SBI Nifty Index Fund-Regular Plan – Dividend SBI One India Fund – Dividend SBI PSU Fund-Regular Plan – Growth SBI Pharma Fund-Direct Plan – Dividend SBI Small & Midcap Fund-Direct Plan – Dividend SBI Tax Advantage Fund- Series III – Regular Plan – Growth SBI Exchange Traded Funds- Exchange Traded Funds (ETF) are offered by SBI mutual funds in a collaboration of both the open and close-ended mutual funds scheme and is traded on the recognized stock markets. These funds provide a lot of liquidity and lower service charges. The funds that come under SBI Exchange Traded Funds are: SBI – ETF 10 Year Gilt SBI – ETF BSE 100 SBI – ETF GOLD SBI – ETF Nifty SBI – ETF Sensex Fund of Fund SBI Gold Fund SBI Hybrid Funds- SBI Hybrid Funds invests in a variety of asset classes. The blend of equity and debt and various proportion that the fund offers provide the investor with multiple variants of hybrid funds from which the investor can opt from. The most popular form of SBI Hybrid Funds are: SBI Capital Protection Oriented Fund SBI Dual Advantage Fund SBI Liquid Funds- SBI Liquid Funds are of a low-risk category with moderate returns and best suited for investors with a short-term Investment horizon. Some of the liquid funds that are offered by SBI mutual funds include: SBI Magnum Insta Cash Fund-Direct Plan- Daily Dividend SBI Magnum Insta Cash Fund-Direct Plan -Growth SBI Magnum Insta Cash Fund-Direct Plan -Weekly Dividend SBI Magnum Insta Cash Fund-Regular Plan – Cash SBI Magnum Insta Cash Fund-Regular Plan – Daily Dividend SBI Debt Funds- Debt funds by SBI mutual funds is usually a safer investment option. Nevertheless, with a lower return potential than other types of SBI mutual funds. The debt funds by SBI invests in several short-term fixed income securities including treasury bills, government bonds, commercial paper and certificate of deposit. SBI Tax Savings Funds- The Tax Savings Funds offered by SBI mutual funds seeks to encourage the habit of saving by making an investment in equity shares that provide tax deductions under Section 80C of Income Tax Act. These are diversified equity mutual funds that have a lock-in period of three years. Offshore Funds- SBI Funds Management has been authorised as India’s dedicated offshore funds since 1988. The fund targets to provide investors with opportunities for long-term growth in capital using well-researched investments in a diversified bouquet of stocks of Indian Companies. SBI Funds Management was the first bank that sponsored asset management company fund to launch an offshore fund called ‘SBI Resurgent India Opportunities Fund’. FAQs What are the different types of funds offered by SBI Mutual Fund? SBI Mutual Fund offers a range of funds across categories, including equity funds, debt funds, hybrid funds, and more. Each category caters to different risk profiles and investment objectives. What are the charges associated with SBI Mutual Fund investments? Mutual funds typically have expenses such as expense ratio and exit load. It’s important to understand these charges before investing. The expense ratio covers the fund’s operational costs, and the exit load is a fee charged when you redeem your investment within a specified period. Can I redeem my SBI Mutual Fund investment anytime? Yes, you can redeem your mutual fund investment at any time. However, some funds may have exit loads if you redeem before a specific duration. It’s crucial to check the terms and conditions of the specific fund. Practice area’s of B K Goyal & Co LLP Income Tax Return Filing | Income Tax Appeal | Income Tax Notice | GST Registration | GST Return Filing | FSSAI Registration | Company Registration | Company Audit | Company Annual Compliance | Income Tax Audit | Nidhi Company