March 17, 2024

Impression share

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when you’re launching digital campaigns, you want to be sure you’re maximizing your efforts — and your profits — by boosting your ad’s impression share. Your impression share tells you how well your ad is performing compared to its total potential audience, and boosting it can help increase engagement as well as profit.  If you’re only engaging a small portion of your target audience, then analyzing your impression share is usually a good place to start. Increasing this value will help you propel ads to the top of the Search Engine Results Page (SERP) — and ultimately generate more engagement for your campaigns. What Is Impression Share? Impression share is an ad metric that compares the performance of your ads against the performance of other ads in its category. This is calculated by comparing its total number of impressions to the number of impressions that it has the potential to receive.Each time your ad is displayed on a webpage, that’s counted as an impression. Ads have the potential for more impressions for different reasons, especially when they’re keyword-savvy, attractive, and relevant. When you track impression share, you have a clear representation of how well your ad is performing and how you can improve it over time — particularly through keywords. While there are plenty of metrics that can track how well your ads are doing, impression share helps you identify the shortcomings of your ad so you can fix it and make it more engaging to your audience. Types of Impression Share Search Impression Share- Search impression share is your ad’s impression share on a search network. According to Google, a search network is “a group of search-related websites where your ads can appear,” including Google search results, Google apps such as Maps and Shopping, and on Google search partners’ websites. This metric divides the impressions that your ad receives by the number of impressions it could receive on the search network.This metric is greatly impacted by budget. If you have a low daily budget on Google, your ad will no longer be shown once you hit your budget. This means your ad might be getting impressions, but it’s still missing out on more engagement because of this daily limit.If you’re not looking to spend more on your campaign, another way to improve search impression share is to focus on the quality score, target, bid, and conversion rate of your ads. These metrics gauge the effectiveness of your ad and improving them will lead to more engagement. Display Impression Share- Google defines its Display Network as a group of over two million websites, videos, and apps where ads can appear. Display Network sites reach up to 90% of internet users and can show your ads in a particular context, or to a specific audience.With display campaigns, you can increase your ad placements to improve impression share, but you’ll need to adjust your budget to accommodate this increase as well. Or, you can decrease your number of placements to make your campaign more cost-effective, but this will reduce the frequency of your ad’s display. The best approach is testing the number of placements until you’ve reached a point where you’ve optimized impression share without going over your campaign’s budget. Target Impression Share- Target impression share provides an automatic approach to bidding on ads. With this tool, you can set automated bids for your campaign, which gives your ad a better chance of reaching the top of the SERP. And, with a more prominent position on a search results page, your ad is likely to gain more impressions over time.  Although impression share is only available per campaign, you can track target impression share for all of your campaigns at once. There are plenty of options for customizing it, too. For example, you can set it to bid for a certain section of the page — like the top half — or for certain times and places. Adwords Impression Share- Wondering how to access your impression share data in Google Ads?Once you’ve logged into your Ads account, just go to Campaigns > Columns > Modify Columns > Competitive Metrics > Impression Share, then click Save.Now, your impression share will appear in a table that you can download. Exact Match Impression Share- Exact match impression share is just as it sounds. This metric compares the impressions your ad received compared to how many it was eligible to receive for searches that exactly match your keywords. You can use exact match impression share to hone in on your keywords and improve your ads. Search Lost Impression Share- The “Search Lost Impression Share (budge)” column shows you the percentage of impressions that you’re missing out on because of your budget. A high percentage here may mean that investing in a larger budget could boost your advertising efforts and sales in the long-run.The “Search Lost Impression Share (rank)” column shows you the number of impressions you’re losing based on a low rank. If this percentage is high, advertisers should consider how to boost rank through quality score and cost-per-click rates. Quality score evaluates your keywords’ past performances, ad relevance, landing page experience, and expected clickthrough rate. Impression Share Formula “Eligible impressions are estimated using many factors, including targeting settings, approval statuses, and quality.” Once the maximum number of impressions is determined, all you have to do is divide the number of impressions that the ad receives by the maximum number of impressions that Google decides it’s eligible for. We can see how this formula is written in the example below.  We can also modify this formula to find the total number of impressions that our ad is eligible for. For instance, if we already know our impression share, we can reformat the formula to look more like this.  Impression Share Formula Example Let’s say we created an ad and Google says there are 5,000 potential impressions available. After monitoring our ad’s performance for a month, we recorded about 4,000 impressions. This would mean that our impression share is 80% (4,000 recorded impressions / 5,000 available impressions

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NEFT

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National Electronic Fund Transfer is one of the most prominent electronic fund transfer systems of India. NEFT was introduced in November 2005, and it is a facility provided to bank customers to enable them to transfer funds quickly and securely to one account to another account. It is a nationwide payment system facilitating safe and secure transaction all over the country.NEFT, or National Electronic Funds Transfer, is a fund transfer mechanism started by the RBI in 2005. It settles transactions in half-hourly batches. Organisations, companies and individuals can use it to transfer funds from one bank account to another. It is available 24/7 throughout the year. NEFT enjoys pan-India coverage.   You can do an NEFT transaction from the comfort of your home. There is no compulsion to visit your nearest bank branch for an NEFT process.  NEFT Under NEFT, funds are transferred using RBI’s (Reserve Bank of India)NEFT service to the credit account with the other participating. RBI works as the service provider and transfers the credit to the other bank’s account. NEFT operates on a deferred net settlement (DNS) basis which settles transactions in batches. In DNS, the settlement or transactions happens only at a particular point of time. NEFT Process Request for NEFT by bank customer Data Entry at the Sending Bank Branch. Processing or Data Upload at Sending NEFT Service Centre. Transmission or submission of NEFT message to the NEFT centre. Processing and transmission of NEFT message to the beneficiary banks. Data validation at receiving NEFT Service Centre. Payment to the beneficiary. Information Required for Remittance The required information that the remitting customer would have to furnish at the time of remittance through NEFT are as follows: Original cancelled cheque leaf (with pre-printed account holder name, account number and IFSC code) / if cheque leaf is not personalised, please provide the copy of latest bank statement (original) or bank attested statement/passbook). IFSC code (11 digit character code appearing on your cheque leaf. If you do not find this on your cheque leaf, then please consult your bank). NEFT Service Availability Durations NEFT transactions will be forwarded to RBI based on the following schedule: Day Start Time End Time Monday to Friday 8:00 am 4:00 pm Saturday 8:00 am 11:30 am Note: The NEFT transactions will have slight variations in the transaction processing time depending upon the various ban NEFT Timings You can do a NEFT transaction 24/7 throughout the year. The transactions are settled in batches at half-hourly intervals. NEFT Charges RBI has capped the fees that banks can charge customers for NEFT transactions. The following are the maximum charges that can be levied for NEFT: Transaction Value Maximum Fees Up to Rs. 10,000 Rs. 2.50 + GST Rs. 10,000-1,00,000 Rs. 5 + GST Rs. 1,00,000-2,00,000 Rs. 15 + GST Over Rs. 2,00,000 Rs. 25 + GST NEFT Limit Per Day The RBI has not placed any limits on NEFT transactions. However, an individual bank may set up an NEFT transfer limit. Advantages of NEFT Safe and Effective – For a flawless transfer of funds on the Internet, NEFT helps you to transfer any amount of money quickly. Low Processing Charges– NEFT is flexible payment options which are very economical. To utilise this facility, you don’t have to pay a huge sum of money to your bank. The processing charges are economical, and you can transfer any amount of money without any difficulty. Highly Dependable–NEFT, an integral aspect of Internet banking, is a highly dependable method of making payments and receiving funds online. In India, most of the banks are regulated under the norms set by RBI and, hence, the Internet banking facility too is quite safe. Rapid Settlement–Unlike the regular banking methods of fund transfer, NEFT transfer is really quick, and you can enjoy rapid settlement of accounts, thereby improving the overall functionality of your business. NEFT System Transaction Procedure Step 1: Firstly, the remitter has to provide the requisite information like Beneficiary’s Name. Beneficiary’s Account number Beneficiary’s Account type ( cash credit, loan account, etc.) Bank name, location & base branch in which the beneficiary account is held. IFSC code of beneficiary bank etc. to start the process of NEFT. Step 2: The bank branch at which the fund transfer request originated, prepares a message and sends it to its pooling centre (also called the NEFT Service Centre). Step 3: The pooling centre forwards the message to the NEFT Clearing Centre (operated by the National Clearing Cell, RBI, Mumbai) to be included in the next available batch. Step 4: The RBI at the clearing centre sorts the transaction bank-wise and prepares to account entries to receive funds from(debit) the originating banks and give the funds to (credit) the destination banks. Therefore, bank-wise remittance messages are forwarded to the destination banks through their polling centre (the NEFT Service Centre). Step 5: The destination banks receive the remittance messages from the Clearing Centre and pass on the credit to the beneficiary accounts. FAQs What is NEFT? NEFT stands for National Electronic Funds Transfer. It is a nation-wide payment system facilitating one-to-one funds transfer. How does NEFT work? NEFT works on a deferred settlement basis, where transactions are processed in batches. Customers initiate fund transfers electronically through internet banking, mobile banking, or by visiting their bank branches. The transactions are then settled in batches at scheduled intervals throughout the day. What information do I need to initiate an NEFT transaction? To initiate an NEFT transaction, you need the following information: Beneficiary’s name Beneficiary’s account number Beneficiary bank’s name Beneficiary bank’s branch IFSC (Indian Financial System Code) code Amount to be transferred Your account details Practice area’s of B K Goyal & Co LLP Income Tax Return Filing | Income Tax Appeal | Income Tax Notice | GST Registration | GST Return Filing | FSSAI Registration | Company Registration | Company Audit | Company Annual Compliance | Income Tax Audit | Nidhi Company Registration| LLP Registration | Accounting in India | NGO Registration | NGO Audit | ESG | BRSR | Private Security Agency | Udyam Registration | Trademark Registration | Copyright Registration | Patent Registration | Import Export Code

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License to manufacture rubber

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Exporting products across the world has become easy and simple today. Export has increasingly become a key factor in strengthening the economy of any country – including India. The Government of India has also taken steps to promote exports across various sectors and product categories. For different products exported from India, there are a few dedicated Export Promotion Councils set up to support respective exporters and promote trade in the country. Similarly, the Rubber Board of India, a statutory body, was formed under the Rubber Act 1947 by the Government of India to accelerate the development of India’s rubber industry. The Rubber (Production and Marketing) Act was passed in April 19471. What was the Rubber Act 1947? The Rubber Act of 1947 was passed the aim of developing the rubber industry in the country, under the Union of the Rubber Industry. The act extends to all of India except Jammu and Kashmir2. Right after the commencement of this act, the Government of India formed the Rubber Board as the corporate body that has powers to make decisions in favour of the growth of the industry. What are the objectives and functions of the Rubber Board of India? Responsible for handling the development measures for the rubber industry.• Undertakes, assists and encourages logical and scientific research to advance the production process.• Provide timely training to students and enthusiasts on improved methods of planting, cultivation, manuring and spraying.• Provide technical assistance and guidance to the rubber growers.• Improve the market for rubber from India.• Collect useful statistics from the owners of estates, dealers and manufacturers.• Provide incentives and improve amenities to the workers in the rubber industry, along with ensuring better working conditions.• Ensure that the regulations and quality standards set by the board are followed.• Advice and inform the government on all matters related to the growth and advancement of the rubber industry.• Encourage participation on international conferences or events related to rubber.• Submit reports to the government mentioning updates on the activities of the board. What are the types of rubber under the Rubber Board? Natural rubber- This type of rubber is sourced from the rubber tree Hevea brasiliensis that grows in various climate and soil conditions along with an annual rainfall record of approximately 200 cm. The latex collected from this tree is up to 40% natural rubber, which undergoes further processing. This type of rubber usually caters to the automobile industry in manufacturing heavy-duty tyres. It is also used to manufacture bicycle tyres, foam mattresses, footwear, balloons and toys. Synthetic rubber- Made in chemical plants, synthetic rubber is a manmade alternative to natural rubber. Depending on the requirements of the end user, different quantities and types of monomers are used to create commercial synthetic rubber. It is a low-cost alternative material to natural rubber that finds its application in the production of tyres, casting moulds, carpet backing, sealing strips and in the making of thin gloves. Reclaimed rubber- The vulcanized rubber tyres, tubes and other rubber waste articles are treated under heat and chemicals to create reclaimed rubber. This type of rubber also finds its application in making inner tubes, tyre lining, tyre repair, retreading, general moulding, belting, adhesives, mastics, footwear, sheeting, matting, belting, cable bedding compound and sound reduction. What are the types of Rubber Board licenses? Dealer’s license:- Any person who deals in purchasing or selling rubber must apply for this license in form B. The application must have documentary evidence of the right of possession of the business premises attached. The payment for the application can be filled online by transfer or demand draft. If the board verifies the application, then the license is issued for a period of three years. Processor’s license:- If you wish to acquire rubber for processing or want to sell processed rubber, then you must apply for this license in form B1. Some of the documents required for filing this application are: 1. Self-attested copy of the address proof2. Documentary evidence to prove the right of possession of the factory premises.3. Valid consent from the Pollution Control Board4. Valid license from the Panchayat/Municipality5. A project report of the plant process.The application must be submitted with all the above-mentioned documents along with the application fee. The board verifies the application and issues a license in the form C1. Manufacturer’s license:- If you want to start your business by manufacturing any rubber-related product, you must apply for the manufacturer’s license in form E. This license is also valid for three years and can be renewed before the expiry. The documents required to apply for this license are similar to the ones mentioned above. FAQs Where is the Rubber Board of India situated? The Rubber Board of India is headquartered in Kottayam, Kerala. How many rubber institutes are there in India? In India, there are nine research institutes, seven regional and two heaven breeding sub-stations, along with one Central Experimentation Station next to RRII. Which regulatory authority governs the issuance of licenses for manufacturing rubber products in India? The issuance of licenses for manufacturing rubber products in India is governed by various regulatory bodies depending on the type of rubber products being manufactured. For example, the Ministry of Micro, Small, and Medium Enterprises (MSME) regulates small-scale industries, while larger industries may require clearance from other agencies such as the Pollution Control Board, Bureau of Indian Standards (BIS), etc. Practice area’s of B K Goyal & Co LLP Income Tax Return Filing | Income Tax Appeal | Income Tax Notice | GST Registration | GST Return Filing | FSSAI Registration | Company Registration | Company Audit | Company Annual Compliance | Income Tax Audit | Nidhi Company Registration| LLP Registration | Accounting in India | NGO Registration | NGO Audit | ESG | BRSR | Private Security Agency | Udyam Registration | Trademark Registration | Copyright Registration | Patent Registration | Import Export Code | Forensic Accounting and Fraud Detection | Section 8 Company | Foreign Company | 80G and 12A Certificate | FCRA Registration

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Dispute Settlement Agreement

Legal / /

Dispute settlement or Dispute resolution is the process of resolving the disputes between the parties to a contract. The term dispute resolution is different from conflict resolution as the dispute resolution has ways to resolve guided by the dispute resolution techniques which helps in solving the disputes arose of the citizens, corporations as well as governments. Dispute Settlement Agreements is a legal contract executed by and amongst the parties whether natural individuals, corporations or governments to solve a dispute in future if any arises. The Dispute Settlement Agreements can also become the part of the original agreement if any executed by the parties carrying business with each other or they may be executed separately depending upon the mutual understanding of the parties. Ways of Dispute Resolution Mediation- The first method of solving disputes is mediation which involves usually a voluntary arrangement whereby the parties appoint by a method agreed by the parties to listen to the arguments of each side a third party as a mediator to discuss the case with either separately or together and tries to help the parties to reach a settlement. The mediator does not have any authority except assisting the parties in recognizing the strengths and the weaknesses of their arguments and to look forward for a solution on which they can agree, which is usually done through an agreement on common ground. Unlike the arbitration or conciliation there is no specific law that deals with mediation in India. Hence, unlike the other statutorily-recognized forms of non-binding alternative mechanism dispute resolution (being conciliation), confidentiality in the mediation process is not specifically provided for in any law in India. Litigation- Litigation is a process of proceeding the case further through the courts for an enforceable settlement. It is a lengthy procedure sometimes which involves a potential problem of how enforceable the order from a court of one country will be in a different country and also how much time it will take .The enforceability depends on a various number of factors. The decree or award of a judge is legally binding on the parties. Arbitration- Arbitration is a process where a neutral third party is appointed as an Arbitrator for resolving the disputes; they are more like private judges also there can be one or more than one arbitrators involved. It is the most reliable way of solving a dispute between the parties. An agreement is formed already called an Arbitration Agreement which is a way of solving disputes if any arises in future. The Arbitration in India is governed by Arbitration and Conciliation Act, 1996. Drafting of Agreement Drafting of Dispute Settlement Agreements varies from cases to case also in India Arbitration is majorly used as a mode of solving disputes. Following are the points which are generally covered while drafting an Arbitration Agreement:- Place of Arbitration Procedure of appointing Arbitrator Language of Arbitrator Type of Arbitration Governing Laws Statement of Claim Hearing of parties Award Name & Address of the Arbitration Institution Execution of Award Signature of parties Number of Arbitrators and Qualification of Arbitrators FAQs What do you mean by dispute resolution? The term dispute resolution means solving a problem or hurdle arose between the parties to the agreement through ways to resolve guided by the dispute resolution techniques between the citizens, corporations as well as governments. What is the time period involved in solving any disputes? As such there is no time, It will be guided by the clause mentioned in the Dispute Settlement Agreements for settling the dispute. Dispute Settlement Agreements are executed to reach parties to an amicable settlement. Whether the decision of the Arbitrator is binding on the parties ? Yes, the Arbitration proceedings are guided by the Arbitration and Conciliation Act, 1996 and hence, the decision is binding on the parties. 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Risk Free Rate (rf)

Legal / /

The Risk Free Rate (rf) is the theoretical rate of return received on zero-risk assets, which serves as the minimum return required on riskier investments. The rate should reflect the yield to maturity (YTM) on default-free government bonds of equivalent maturity as the duration of the projected cash flows. What Is the Risk-Free Rate of Return? The risk-free rate of return is the theoretical rate of return of an investment with zero risk. The risk-free rate represents the interest an investor would expect from an absolutely risk-free investment over a specified period of time.The so-called “real” risk-free rate can be calculated by subtracting the current inflation rate from the yield of the Treasury bond matching your investment duration. In theory, the risk-free rate is the minimum return an investor expects for any investment. Investors will not accept additional risk unless the potential rate of return is greater than the risk-free rate. If you are finding a proxy for the risk-free rate of return, you must consider the investor’s home market. Negative interest rates can complicate the issue. How to Calculate Risk Free Rate (rf)? For corporate valuations, the majority of risk/return models begin with the presumption that there is a so-called “risk free rate”. Despite the fact that the return expected by investors is considered to be risk-free, it is important to remember that the risk-free rate is a mere simplification, as all investments carry some degree of risk. However, government-issued bonds are logically about as close to being risk-free as an asset could get, as governments could simply print more money if necessary.As a result of being secured by a central government, the probability of default on such bond issuances is practically zero – and therefore, government bonds are viewed as the safest asset class that investors could place their capital in. Risk Free Rate Formula (rf) To expand further on the risk-free rate, there are two different types to consider: Real Risk-Free Rate Nominal Risk-Free Rate The reasoning behind these two concepts is related to the inclusion (or exclusion) of the rate of inflation. The real risk-free rate is the required return on zero-risk financial instruments with the rate of inflation taken into account. The relationship between the real and the nominal risk-free rate is depicted by the following equation: Real Risk Free Rate (rf) = (1 + Nominal rf Rate) ÷ (1 + Inflation Rate) The nominal risk-free rate refers to the yield on a risk-free asset without the effect of inflation. If the projected cash flows are discounted in nominal terms (i.e. reflects expected inflation), the discount rate used should also be nominal. Nominal Risk Free Rate (rf) = (1 + Real rf Rate) x (1 + Inflation Rate)  What is the Role of the Risk Free Rate in CAPM? The risk-free rate has a significant role in the capital asset pricing model (CAPM), which is the most widely used model for estimating the cost of equity.Under the CAPM, the expected return on a risky asset is estimated as the risk-free rate plus an approximated equity risk premium. The minimum threshold for return factors in the beta of the specific asset (i.e. systematic, non-diversifiable risk) and the average return of the stock market. The risk-free rate serves as the minimum rate of return, to which the excess return (i.e. the beta multiplied by the equity risk premium) is added. The equity risk premium (ERP) is calculated as the average market return (S&P 500) minus the risk-free rate. Equity Risk Premium (ERP) = Expected Market Return – rf Rate The equity risk premium helps investors evaluate potential investments based on the “extra” return that they are receiving for the incremental risk above the rf rate. How Does the Risk-Free Rate Affect Discount Rate? The risk-free rate assumption is also a key input in the estimation of the weighted average cost of capital (WACC) of a company. The CAPM estimates the cost of equity based on the risk-free rate of return and the additional risk (and required return) associated with the investment. But the cost of debt can also be estimated by adding a certain spread based on the risk profile (i.e. default risk premium) of the company to the risk-free rate. If the risk-free rate increases, there will be increased pressure on the equity risk premium to compensate investors more for the amount of risk undertaken (and vice versa).Since investors can receive higher returns from risk-free assets, riskier assets are expected to result in higher returns to meet the new standards set by the market for the returns of riskier assets. FAQs Why is the risk-free rate important? The risk-free rate is important because it provides a baseline for comparing the returns of other investments. Investors use the risk-free rate as a reference point to assess the risk and potential reward of various investment opportunities. What investment is considered risk-free? Typically, short-term government securities issued by stable and creditworthy governments are considered risk-free investments.  How is the risk-free rate determined? The risk-free rate is influenced by various factors, including monetary policy, inflation expectations, and market demand for safe assets. Central banks, such as the Federal Reserve in the United States, play a significant role in setting short-term interest rates, which in turn affect the risk-free rate. 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