March 20, 2024

Retargeting

learn / /

Retargeting, also called remarketing, is an online advertising method of reaching out to previous visitors of your website or app, often by displaying ads or sending emails. Retargeting offers an opportunity to recapture potential leads or customers if they left your site without converting or meeting a marketing goal. For example, if a prospective customer abandoned a shopping cart without checking out, you can use retargeting to show an ad for the product they recently viewed on another website they visit. By showing your ads again, there is a greater chance for better conversion rates and to meet your marketing and revenue goals. What is ReTargeting? Retargeting is a cookie-based technology that uses simple Javascript code to anonymously ‘follow’ your audience all over the Web.Here’s how it works: you place a small, unobtrusive piece of code on your website (this code is sometimes referred to as a pixel). The code, or pixel, is unnoticeable to your site visitors and won’t affect your site’s performance. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served to only to people who have previously visited your site. How Does Retargeting Work? Retargeting works with multiple digital marketing channels, including paid search, display, email and social. For retargeting to work effectively with many of these channels– such as search and displaying advertising–browser users must enable cookies, which are small files that are stored on user devices and allow you to track user behavior and analyze traffic. Through storing cookies that tag users with a unique identifier, you’ll determine whether users completed a goal for conversion like checking out a shopping cart or filling out a form when using analytics platforms. If they have not achieved a set conversion goal, use retargeting to show your ads again on the next website or mobile page they visit. Retargeting on Search & Display Channels- Google AdWords has tools for remarketing campaigns so brands pay for ads that appear on the Display Network and the Search Network–the text ads on search engine result pages. To create a remarketing campaign using these two networks, add the remarketing tag on every website or mobile app page and make a remarketing list in AdWords by compiling cookie IDs. Retargeting With Email Marketing & Social- If you have the email addresses of potential customers, use list-based remarketing to personalize their experience with your brand. Once you have a collection of email addresses, upload these lists into a customer relationship management platform or to the custom audiences list on social networks. Pros of Retargeting Connect with potential customers repeatedly. Grow the number of customer touchpoints during the buyer’s journey so your brand is in mind when prospects are evaluating their purchasing options. Increase conversion rates. When customers need time to decide to buy, retargeting ensures brand visibility when they are ready to convert. Personalize marketing. Rather than display ads at random users, target previous visitors and create a personalized buying experience. Reach out to prospects on sites they frequent. Retargeting lets brands display ads where users like to visit, including the most popular social networks. FAQs What is retargeting? Retargeting, also known as remarketing, is a digital marketing strategy that involves targeting advertising to users who have previously interacted with a website or shown interest in a product or service. It works by using tracking pixels or cookies to identify users who have visited a website and then displaying targeted ads to them as they browse other websites or platforms. What are the benefits of retargeting? Increased conversion rates: Retargeting allows you to re-engage users who have already shown interest in your product or service, increasing the likelihood that they will convert. Improved ROI: By targeting users who are already familiar with your brand or have shown interest in your offerings, retargeting can help you achieve a higher return on investment for your advertising spend. Enhanced brand awareness: Retargeting keeps your brand top of mind for users who have interacted with your website, even after they’ve left, helping to reinforce brand awareness and recognition. Personalized advertising: Retargeting allows you to deliver highly targeted and personalized ads to users based on their previous interactions with your website, making your advertising more relevant and effective. Better insights: Retargeting provides valuable insights into user behavior and preferences, which can inform future marketing strategies and campaigns. What are the different types of retargeting? Site retargeting: This involves targeting ads to users who have previously visited your website but did not complete a desired action, such as making a purchase or filling out a form. Search retargeting: This targets users based on the keywords they have searched for on search engines, even if they have not visited your website. Email retargeting: This involves targeting ads to users based on their interactions with your email campaigns, such as opening an email or clicking on a link. Social media retargeting: This targets users on social media platforms based on their interactions with your website or other online content. Contextual retargeting: This targets users based on the content they are currently viewing online, serving ads that are relevant to the context of the webpage they are on. Practice area’s of B K Goyal & Co LLP Income Tax Return Filing | Income Tax Appeal | Income Tax Notice | GST Registration | GST Return Filing | FSSAI Registration | Company Registration | Company Audit | Company Annual Compliance | Income Tax Audit | Nidhi Company Registration| LLP Registration | Accounting in India | NGO Registration | NGO Audit | ESG | BRSR | Private Security Agency | Udyam Registration | Trademark Registration | Copyright Registration | Patent Registration | Import Export Code | Forensic Accounting and Fraud Detection | Section 8 Company | Foreign Company | 80G and 12A Certificate | FCRA Registration |DGGI Cases | Scrutiny Cases | Income Escapement Cases | Search & Seizure |

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Disclosure of Director’s Interest

Companies Act 2013 / /

Director’s Interest The answer lies in Section 184 of the Companies Act 2013. This essential regulation deals with the disclosure of directors interest in contracts, transactions, and arrangements related to the company. By requiring directors to reveal their interests, this section ensures that potential conflicts of interest are handled transparently, promoting ethical conduct and bolstering stakeholder confidence. What is Section 184 of the Companies Act 2013 ? Section 184 of the Companies Act 2013 is a crucial provision that addresses the Disclosure of Director’s Interest by directors in contracts, arrangements, or transactions involving the company. This section serves as a cornerstone of corporate governance by promoting transparency, accountability, and the mitigation of potential conflicts of interest. This section was introduced with the overarching objective of promoting transparency, mitigating the risk of self-dealing, and ensuring that directors act in the best interests of the company and its stakeholders. Key Pointer- Understanding Section 184 of the Companies Act 2013 Mandatory Disclosure of Directors Interest: Section 184 establishes the fundamental requirement that every Disclosure of Director’s Interest director, irrespective of whether the company is public or private, must disclose their interests in any contract, arrangement, or transaction that is entered into or proposed to be entered into by the company. This disclosure aims to shed light on any situation where directors might have a vested interest that could influence their decision-making. Timely Disclosure Obligation: Directors are obligated to make the necessary disclosure at the earliest possible opportunity. Specifically, this disclosure should be made during the first meeting of the board of directors in which the director participates after they become aware of their interest in the particular contract, arrangement, or transaction. Should a director not be present at this meeting, they must disclose their interest at the subsequent board meeting they attend. Comprehensive Nature of Disclosure: The disclosure required under Section 184 goes beyond a mere formality. Directors Disclosure of Director’s Interest are expected to provide a comprehensive account of their interest, delving into the specifics of its nature, whether it is direct or indirect, and the extent of their involvement in the contract, arrangement, or transaction. Additionally, the director is obliged to reveal any benefits or advantages that might accrue due to their interest. Abstention from Voting and Discussions: A pivotal feature of Section 184 is that, once the directors disclosure of interest is done, they are typically precluded from participating in the discussions related to the contract, arrangement, or transaction. Moreover, they are prohibited from voting on any resolution concerning the matter. This safeguards the integrity of the decision-making process and reduces the potential for undue influence or biased judgments. Expansive Definition of “Interest”: The term “interest” within the context of Section 184 is expansive in its scope. It encompasses not only financial interests but also extends to situations where a director or their relatives possess direct or indirect interests in the contract, arrangement, or transaction. This covers director shareholding disclosure, relationships, and any other circumstances that could potentially affect the director’s impartiality. Board’s Evaluation and Decision: Upon the directors disclosure of interest, the responsibility shifts to the board of directors. It is incumbent upon the board to meticulously assess the disclosed interest and make a well-informed determination regarding the contract, arrangement, or transaction. The board’s decision should invariably prioritize the best interests of the company and its stakeholders. Types of Disclosure of Directors’ Interest Under Section 184 of the Companies Act, 2013, directors are required to make both general and specific disclosures of their interests in contracts, arrangements, or transactions involving the company. Let’s explore what these disclosures entail: General Disclosure: General disclosure involves the overall declaration of interests by directors in various contexts. It includes disclosing information about any interests the director holds, which might influence their decision-making or create conflicts of interest. This disclosure doesn’t necessarily pertain to a particular transaction but serves as a comprehensive overview of the director’s interests that could potentially impact the company. For instance, if a director owns a significant number of shares in the company, this would be part of their general disclosure. Similarly, any director who has a financial interest in a competing company would also need to disclose this general interest. Specific Disclosure: Specific disclosure, on the other hand, pertains to the detailed declaration of interests related to a particular contract, arrangement, or transaction that the company is considering or entering into. This type of disclosure focuses on providing specific information about the director’s interests that are relevant to the decision at hand. Penalty of Non-Compliance If the director violates the procedure prescribed for disclosure, the director will be liable of: Imprisonment for a term which may extend to 1 year, or; Fine which may extend to 1000 rupees or with both. Catalyst for Transparency and Trust Section 184 has far-reaching implications for corporate governance in India. By enforcing the director disclosure of interests, the provision fosters a culture of transparency, thereby enhancing the credibility of the corporate sector. Shareholders and stakeholders can trust that directors are held accountable for their actions and that potential conflicts are identified and managed effectively. FAQs What is the disclosure of director’s interest? Disclosure of director’s interest refers to the legal requirement for directors of a company to declare any personal or financial interests they have in transactions or decisions being made by the company. This disclosure helps ensure transparency and integrity in corporate governance by allowing stakeholders to assess potential conflicts of interest and make informed decisions. Why is disclosure of director’s interest important? Transparency: It promotes transparency by allowing shareholders and other stakeholders to understand any potential conflicts of interest that directors may have. Accountability: It holds directors accountable for their actions and decisions, helping to prevent abuse of power or self-dealing. Investor confidence: It helps build investor confidence by demonstrating that the company is committed to ethical and responsible corporate governance practices. Legal compliance: It ensures compliance with legal requirements and regulatory standards related to corporate governance and fiduciary duties. What types of interests should directors disclose? Financial interests, such as ownership of shares in

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Indian Divorce Act

Legal / /

The Indian Divorce Act governs divorce among the Christian couples in India. Divorce is the legal dissolution of the marital union between a man and a woman. According to this act, the separation is granted by the court of law after receiving a petition from either wife or husband. Divorce is followed by granting alimony, child custody, and child visitation, distribution of property and distribution of debts. Before opting for a divorce, the Christian couple should be aware of the fact that a divorce procedure in our country. The Indian Divorce Act – An Outline The Indian Divorce Act was drafted into the Indian legal system in the year 1869. In India divorce rules and procedure varies according to the community of the couple. As stated above divorce among Christians is governed by the Indian Divorce Act, 1869, Hindus, Buddhists, Sikhs and Jains by the Hindu Marriage Act, 1955, Muslims by the Dissolution of Muslim Marriages Act, 1939, Parsis by the Parsi Marriage and Divorce Act, 1936 and the civil and inter-community marriages by the Special Marriage Act, 1956. The State of Jammu and Kashmir is excluded under the ambit of this divorce Act, though residents domiciled in other states but residing in Jammu and Kashmir would qualify for these rules and provisions. Types of Divorce Petitions A Christian couple can get a divorce with mutual consent (no-fault divorce or mutual divorce), or either spouse may file for divorce without the consent of the other (fault divorce) as per Indian divorce act. Divorce with Mutual Consent- When the couples agree to a divorce, the courts will consider a divorce with mutual consent as per. Section 10A of Indian Divorce Act, 1869, requires the couple to be separated for at least two years, the couple only needs to provide that they have not been living as husband and wife during this period. The couples should be separated for over a year The couple should able to prove that they have not been able to live together Matters of children’s custody, maintenance and property rights need to be agreed to mutually Alimony or Maintenance Issues- There are three aspects regarding which the couples have to reach a consensus. One is alimony or maintenance issues. As per divorce law, there is no minimum or maximum limit of support Custody of the child- The second consideration will be the custody of the child. Child custody in the mutual consent divorce can also be shared or joint or exclusive depending upon the understanding of the spouses. Property Rights- The third is property. The couples must decide who gets which part of the property (both movable and immovable property). Regarding the bank accounts, everything must be divided. Duration of Divorce- The duration of divorce by mutual consent varies from six to 18 months, depending on the decision of the court. Dissolution of Marriage (Divorce without Mutual Consent)- According to Indian Diverse act, either the husband or wife can file the petition for dissolution of Marriage. The conditions when they can file the petition are explained in detail below: Petition by Husband- Any husband can present a petition to the District Court or the High Court, praying that his marriage needs to be dissolved on the ground that his wife has been guilty of adultery since the solemnization of marriage. According to this act, such marriage might be solemnised according to the Christian Marriage Act. Petition by Wife- Any wife can present a petition to the District Court or the High Court for dissolution of marriage. The wife can file such petition under any of the following circumstance: If her husband has exchanged his profession of Christianity for the profession of some other religion If the husband went through a form of marriage with another woman If her husband has been guilty of incestuous adultery since the solemnization of marriage In case of bigamy with adultery In case of marriage with another woman with adultery In case of rape, sodomy or bestiality In case of adultery coupled with such cruelty as without adultery would have entitled her to a divorce a mensa et toro In the case of adultery coupled with desertion, without reasonable excuse, for two years or more Contents of Petition- Every such petition should contain as distinctly as the nature of the case permits, the facts on which the claim to have such marriage dissolved is founded. Dismissal of petition- The court will dismiss the petition for any of the following cases: In case of evidence for any petition is not satisfied by the court or the petitioner’s case has not been proved If the court is not satisfied that the alleged adultery has been committed,   find that the petitioner has, during the marriage, been accessory to,  or conniving at, the going through of the said form of marriage, or the adultery of the other party to the marriage, or has condoned the adultery complained of, If the petition is prosecuted in collusion with either of the respondents and any of the said cases, the court will dismiss the petition. When the District Court dismisses a petition under this act, the petitioner can present a similar petition to the High Court. Decree for Dissolving the Marriage- In case the court is satisfied, and the evidence of a case of the petitioner has been proved, the court will pronounce a decree declaring such marriage to be dissolved. According to this act, the Court will not be bound to pronounce such decree for the following cases: If it finds that the petitioner has been guilty of adultery If the petitioner has been guilty of unreasonable delay in presenting or prosecuting such petition, In case of cruelty towards the other party to the marriage In case of having deserted or willfully separated himself or herself from the other party before the adultery complained and without reasonable excuse, In case of such willful neglect or misconduct towards the other party as has conducted to the adultery Confirmation of decree for dissolution-

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Registration as a dealer in tobacco in india

learn / /

Regulatory Requirement for Obtaining License for Tabacco Manufacturing in India The licensing for Tabacco manufacturing is regulated by The Cigarettes And Other Tobacco Products (Prohibition Of Advertisement And Regulation Of Trade And Commerce, Production, Supply And Distribution) Act, 2003, Section 7 of the act which provides for Restrictions on trade,  commerce, production, and other conducts related to tobacco production. The section provides for various requirements to be complied with, for the businesses engaged in the area of tobacco manufacture and sales. In Rajasthan, the manufacturing of tobacco products is also regulated by the Food Safety and Standards Authority of India (FSSAI) and the Central Bureau of Narcotics (CBN). To start a tobacco manufacturing business in Rajasthan, A company is required needs to obtain a license from FSSAI and CBN. To obtain a license from FSSAI, A company is required to follow these steps: 1. Register the business: Register your business as per the requirement of Companies Act 2. Apply for FSSAI registration: Submit an application to the FSSAI for registration along with the required documents. 3. Obtain FSSAI license: Once the application is approved, FSSAI provides for license that is valid for five years. To obtain a license from CBN, a company need to follow these steps: 1. Register the business: Registration of business under the Companies Act. 2. CBN license: Submission of an application to the CBN for a license along with the required documents. 3. Obtaining CBN license: Once your application is approved, you will receive a CBN license that is valid for one year. The application needs to be made to the chairman of Tobbaco Board in the prescribed format. The procedure prescribed as per Tobacco Board Rules are:- Regulation 34-D. Registration as manufacture of tobacco :- (1) Every application for registration as processor or manufacturer of Virginia tobacco shall be made to the Secretary or such other officer of the Board as may be authorized by the Chairman in this behalf and shall reach the Secretary or other officer, as the case may be, before the 1st November of the year preceding the calendar year for which the registration is applied for. (2) (a) The registration under sub-rule (1) as processor or manufacturer has to be renewed every year and, unless so renewed, shall cease to be effective on the expiry of the year for which it is granted. (b) The application for such renewal must reach the Head Office of the Board before the 30th November of the year proceeding the Year for which renewal is applied for; (3) Every application for registration or renewal of registration as processor or manufacturer shall be in Form 13 and shall contain the particulars specified therein. (4) * Every application for registration or its renewal shall be accompanied by the fees specified in the Table below :- Category Category Applicant Quantity of Tobacco Fee Payable (Rs.) Manufacturer A Class If the average value of the products 30,000/- manufactured during previous three years is above 30 crores 30,000/ B Class Above one crore and upto 30 crores 20,000/- C Class Above Rs.20 lakhs and below Rs. 1 crores 10,000/ – D Class Rs. 20 lakhs or below 2,000/- (5) Every person registered with the Board as a processor or manufacturer or whose registration as such has been renewed shall be given certificate of registration in Form 14 which may be issued subject to such condition as may be imposed by the Board from time to time.  What is Tobacco License? The Tobacco Board, under the ministry of commerce and industry has decided to implement a country-wide portal to ease and facilitate procedures for traders associated with the Board. Who all need the Tobacco License? Exporters of Tobacco Products Exporters of Tobacco Dealers in Tobacco Processors of Virginia Tobacco Manufacturers Virginia Tobacco Packers of Tobacco Commercial Grade of Virginia Tobacco How to get Tobacco and tobacco products registration for export and RCMC Registration-cum-Membership-Certificate from Tobacco Board? There are two types of registration for EXPORT of TOBACCO Which are mentioned below After registration is done its mandatory to register for RCMC Registration-cum-Membership-Certificate for exports 1 Exporter of Tobacco Products (for example Tobacco Essence and extracts , Cigarettes etc) 2 Exporter of Tobacco (Un manufactured Tobacco) Exporter of Tobacco Products- Applications received within stipulated time – Rs. 1,000/- Late Applications For Fresh Applications received from 02.11.2020 to 31.12.2020 & for Renewal Applications received from 01.12.2020 to 31.12.2020 – Rs.5,000/- For fresh and Renewal applications received On or after 01.01.2021 – Rs.10,000/- Exporter of Tobacco (Un-Manufactured Tobacco)- Applications received within stipulated time If the average annual value of the export of Unmanufactured  Tobacco during the preceding three financial years exceeds Rs.50 Lakhs – Rs.6,000/- Export turnover above Rs.10 Lakhs and up to Rs.50 Lakhs – Rs.4,000/- Export turnover up to Rs.10 Lakhs – Rs.1,000/-  Late Applications For Fresh Applications received from 11.2020 to 31.12.2020 & for Renewal Applications received from 01.12.202Q to 31.12.2020                                         – Rs.5,000/- For Fresh and Renewal applications received On or after 01.01.2021 – Rs.10,000/- Documents List- The applicants should submit documents as mentioned below along with submission of application and payment of requisite fees. Latest Bank Certificate against current account of the applicants’ banker in the prescribed proforma Letter of Undertaking on Company letter  head in the prescribed proforma Copy of Partnership  Deed/Memorandum   of Articles  of Association  along with  full addresses of partners/directors,  If the firm is Partnership/Private   Ltd / Public Ltd. Copy of GST certificate. Copy of PAN Card Copy of Importer Exporter Code{IEC} certificate’ The applicants seeking registration/renewal of registration as Exporter of Tobacco(for Un Manufactured Tobacco ) should furnish the particulars of godowns / warehouses / handling points (including branches) at the relevant column of the application in the following manner: location – address in full with Phone No., Space of each godown in square feet. Whether own or lease In case of lease, full address of the owner along with a self attested copy of lease agreement on Rs.100/- non-judicial stamp paper should be submitted. Registration-cum-Membership-Certificate (RCMC) Registration After getting the registration for Exporter of Unmanufactured Tobacco & Exporter of Tobacco Product from Tobacco Board its mandatory to apply Registration-cum-Membership Certificate (RCMC ) Which is obtained to furnish to the DGFT department for doing exports of tobacco and tobacco products outside India. Once registration is granted both categories of Exporters i.e. Exporter of Unmanufactured Tobacco & Exporter of

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Attrition Rate

learn / /

Attrition rate is a metric that helps companies identify ways to retain productive employees and loyal customers. Learning to calculate attrition rate can help businesses keep track of average employment duration as well as the costs of recruitment and training, maintaining a customer base and marketing. An attrition rate can be calculated monthly, quarterly or annually to monitor progress. What Is Attrition Rate? Attrition rate is a metric used to calculate the rate at which employees or customers have voluntarily left a company. The rate of attrition is calculated in proportion to the total employee count in the organisation. Human resources uses this rate to calculate the number of vacant positions so that they can make plans to hire accordingly. A similar rate can also be used to calculate the number of customers who have shifted loyalties from one brand to another. Marketing teams use this data to plan new strategies for retaining customers. What Is Employee Attrition Rate? The employee attrition rate is the percentage of employees who leave a company in a specific period. It could be monthly, quarterly or annually. The cause for leaving the company could be retirement, illness, better job opportunities or personal reasons. The attrition rate helps you to understand the rate of permanent or semipermanent loss of employees, which can impact a business. The employee attrition rate is also referred to as the churn rate. What Is Customer Attrition Rate? Customer loyalty is a key factor in building a brand and a business’s credibility. The customer attrition rate is a metric that measures whether a company can keep its customer base.The metric helps to assess whether a customer is continuing to use or has stopped using a specific business’s goods and services. Although this can be a challenging metric to measure for certain industries, with the right analytical tools, many businesses are able to get the information they need. For example, measuring customer attrition rate in a supermarket may require more participation in a loyalty program, whereas, in an auto dealership, you can tie a single customer to a few products they may have purchased. Causes Of Attrition Employees leave their place of employment for a variety of reasons. Entry-level employees, for example, may a company for new work opportunities, better pay or academic pursuits. Upper-level employees might leave for reasons such as finding a better work-life balance, too much work-related pressure or stress or a career change. Some of the most common causes of employee attrition are: Relocation Medical emergencies Family requirements Retirement Termination Reorganisation Transfers Downsizing Layoff some common causes of customer attrition are:  Poor quality of product or service Higher comparative costs Lack of service availability Poor after-sale customer service Limited or poor accessibility Loss of brand value and image How To Calculate Attrition Rate To calculate the rate of attrition, collect the following information: Time or duration for which you want to calculate the rate of attrition-monthly, quarterly or annually Number of employees at the start of the period Number of employees who left during the period Number of new hires for the period For example, consider that you are calculating the annual attrition rate for a company that has 200 employees at the beginning of the year.Over the course of the year, 18 employees leave and 10 employees are hired. The steps to calculate the attrition rate for the year are to first subtract the number of employees who left from the number of new hires to arrive:200 – 18 = 182182 + 10 = 192Then, add the number of employees at the start of the period to the total:200 + 192 = 392Next, divide the total by two to get your employee average:392 / 2 = 196The next step in calculating the attraction rate is to divide the number of employees who left by the employee average to arrive at a decimal:18 / 196 = 0.0918 Finally, multiply the decimal by 100 to get the rate of attrition as a percentage:0.0918 x 100 = 9.18% Advantages Of Understanding Attrition Rate Helps in hiring decisions- Knowing the attrition rate can help managers improve hiring decisions, as they have data about employees’ reasons for leaving. This can result in a better recruitment process and also help them create benefits packages that may deter people from leaving the company. Hiring employees who will stay with a company long term can have a positive impact on the morale and operations of the business. Helps in cost reduction- The costs of hiring new employees can be high. Once you know the attrition rate, you may have a better understanding of how many new employees you need to hire within a certain time frame. If a company can perform with little disruption, it can increase productivity. Having the appropriate number of employees can reduce stress and the need for existing employees to work overtime, which can have a positive effect on their desire to continue working. Helps improve productivity- Constantly training new employees can take up valuable time and effort. It can also affect the morale of the other employees and result in low productivity. If you know the attrition rate at your company, you can prepare strategies and steps to avoid such situations. FAQs What is attrition rate? Attrition rate refers to the rate at which employees leave a company over a certain period of time, usually expressed as a percentage of the total workforce. It is a measure of employee turnover and can indicate factors such as job satisfaction, workplace culture, and recruitment effectiveness. Why is attrition rate important? Cost implications: High attrition rates can be costly for companies due to expenses associated with recruiting, hiring, and training new employees. Impact on productivity: Frequent turnover can disrupt workflow and decrease productivity as new employees need time to get up to speed. Employee morale: High attrition rates can negatively impact morale among remaining employees, leading to decreased job satisfaction and engagement. Talent retention: Monitoring attrition rates can help companies identify areas

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