April 15, 2024

ce Cream is considered as the most popular form of dessert across the world. On the basis of the product, the ice cream market can be further categorised into impulse ice cream, take-home ice cream and artisanal ice cream. Indian Ice Cream industry is one of the fastest growing segments in the dairy industry. As of 2016, the ice cream industry in India generated a revenue of more than USD 1.5 billion and it also has estimated to reach a revenue of approximately USD 3.4 billion by 2021. The key players or competitors in the Indian ice cream market currently are Kwality Walls franchise, Vadilal, and Cream Bell. Kwality Wall’s a frozen dessert brand is a subsidiary of Hindustan Unilever Limited, an India based consumer goods company with its headquarters in Mumbai. It is a brand name that was created by merging two individual independent companies together, Kwality of India and Wall’s of Great Britain. Kwality Wall’s is a well-recognised Ice cream brand of India’s leading and biggest FMCG company which is a major producer and distributor in India, Bhutan, Nepal, Brunei, Sri Lanka and Malaysia. Kwality Wall’s history Kwality, the Indian company was originally founded in 1956. The company was first in their region to import machinery the masses of India and sale of ice cream on a large scale. It was in 1995 that Kwality entered into an agreement with Lever as they saw a potential growth in the frozen confections market the company is also an extension of the Wall’s ice cream brand of Great Britain. It was since then the company has been known by its current name Kwality Wall’s. By August 2013, Kwality Wall’s expanded their production and distribution to Bangladesh, Nepal, Bhutan and Brunei. Kwality Wall’s was ranked 632nd among India’s most trusted brand according to a Brand Trust Report of 2013 and later on in 2014, the brand was ranked 382nd among India’s most trusted brands. Ice Cream Industry in India In India, ice cream industry is one of the fastest growing divisions of the food processing or dairy industry. Recently, ice cream business in India has been estimated to be over INR 4,000 crores and is increasing at a rate of 15-20% every year. It is predicted that by 2019, the market value will reach around INR 6,198 crores. With the increasing disposable income and the changing lifestyle, the sector has great potential for growth. What is Kwality Wall’s USP? A strong and well-established brand name- It is considered as a brand because Kwality Wall’s frozen desserts and ice creams are produced and distributed by the largest FMCG company, Hindustan Lever Limited. The brand has got its identity because it relates to its customer’s delight and taste for the product without compromising on hygiene and nutrition. The company has kept its brand value at the highest due to its total commitment to high standards of performance and productivity and working as a team effectively and efficiently. Good product distribution and market availability- The company’s marketing strategy for distribution the products and making it readily available at every consumer market possible has paved the way for sustainability, profitability and constant growth of the company. It has also lead to creating long-term value for its shareholders and business partners. Various flavours and diversified varieties of products – In order to keep the customers delighted always, Kwality Wall’s is determined to keep introducing new flavours with new assortments to maintain a long-lasting relationship with their customer base. Kwality Walls’ ice cream also consists of the following powerful and well-known portfolio of brands. They are Wall’s, Magnum, Paddle Pop, Cornetto and Ben & Jerry’s. HUL has made a considerable amount of investments to maintain high standards to ensure customers get the highest quality of products. What are the benefits of owning a Kwality Wall’s franchise? Kwality Wall’s is a leading player in the Indian Ice Cream industry who started giving out franchises in 2003. The company is designed to delight its customers and provide them with new and exciting flavours and products. So if you are thinking about taking a franchise then you should know the benefits that come along with it. 1.      The biggest advantage of owning a Kwality Wall’s franchise is the well-established and reputed brand name it has in the consumer market. 2.      The company provides great returns-on-investment. 3.      They produce a delightful range of ice cream flavours and sundaes to delight more customers every day thereby increasing footfalls in your franchise outlet. 4.      The owner of the franchise gets branch design and development support from Kwality Wall’s head office. 5.      The franchise owners are also provided with complete marketing, promotional and advertisement support. 6.      Franchise owners are also given exclusive territorial rights which are not given by other ice cream brands. 7.      Owners can be benefitted by renewing their franchise agreements once the three-year term gets over. Requirements for opening a Kwality Wall’s franchise outlet? Area- The requirements for setting up a Kwality Wall’s outlet vary depending upon the location. There are two parlour concepts in India, either you can set up an exclusive shop or make a kiosk. They are divided into two categories Kwality Wall’s ice cream parlours – Kwality Wall’s ice cream parlour – Kiosk The area required for a Kwality Wall’s ice cream parlour – Kiosk is 8 x 6 Sq.Ft. – Kwality Wall’s ice cream parlour – Exclusive Shop The area required for a Kwality Wall’s ice cream parlour – Exclusive shop is 150 Sq.ft area with a frontage of 10 Sq.ft. Swirls ice cream parlours – Swirl’s ice cream parlours – Kiosk The area required for a Swirl’s ice cream parlour – Kiosk is 8 x 8 Sq.Ft. – Swirl’s ice cream parlours – Exclusive shop  The area required for a Swirl’s ice cream parlour – Exclusive shop is 100 Sq.ft area with a frontage of 12 Sq.ft. Skills required – A candidate