TVS Motors, the third largest two-wheeler manufacturer in India, has achieved this feat due to constantly innovating their products and spending huge amounts in research and development units to ensure they keep up with the new trends prevailing in the market.
India is known as the automobile hub of the world since it is the 4th largest automobile industry.
The primary reasons for India becoming an automobile hub are the large population and the demand among the middle class and the rich for two-wheeler and four-wheeler vehicles, which is why automobile companies now require new dealers to meet the demands of the customers.
Automobile Industry in India
In India, the automobile industry is the 4th largest industry in the world with sales increasing by 9.5 % year-on-year to 4.02 million units (excluding two-wheelers) in 2017. The two-wheeler segment dominates the market on volume owing to a growing middle-class and a young population. India is also a leading auto exporter and has stable export growth expectations for the near future. Automobile exports grew 26.56 per cent during April-July 2018.
TVS Motors Dealership:Vision and Mission
Dealership of an Automobile company in the two-wheeler segment, You might be thinking about many other companies, but why only a TVS Dealership? It is because TVS motors are multiplying in the Indian market, and it has also set its global footprints in many countries all across the globe to meet the demands of consumers worldwide. TVS Motors has expanded its territory to regions such as the Middle East, Africa, Southeast Asia, and Latin America.
TVS motors usually are known for innovatively creating environmentally friendly products to make them look unique and appealing to their potential customers. The vision of the company is:
- To be among the top two two-wheeler manufacturers in India and one of the top five two-wheeler manufacturers in Asia
- To be responsive to the customers’ requirements and ensure they are well satisfied with the product.
- To achieve a sizeable share of the international business of two-wheeler vehicles in its total yearly turnover.
- The company is committed to providing best-in-class products that adhere to all quality and safety parameters by using next-generation cutting-edge technology to give customers a modernized feeling for the two-wheeler they are willing to purchase.
The company has a broad vision for its future plan to achieve this vision. They have set up small mid-term goals such as increasing its total turnover, ensuring sufficient use of environment-friendly technology and many other goals to meet its long-term vision, making dealers’ prospect to TVS dealerships sound much more beneficial and lucrative.
TVS has always stood for easy-to-handle, innovative, and environment-friendly products, backed by reliable customer service. More than 33 million customers have bought a TVS product across the country. TVS Motor has four manufacturing plants, three located in India (Mysore in Karnataka, Hosur in Tamil Nadu, and Nalagarh in Himachal Pradesh) and one plant in Indonesia at Karawang.
TVS has a wide-spread network of bike showrooms spread throughout the country. Approximately 2377 TVS bike dealers are operating in India as of Oct 2018. TVS bike showrooms are spread across all states and 842 cities in India that include well authorised as well as new TVS bike dealers.
- TVS Motor is one among the top two two-wheeler manufacturers in India and the top five two-wheeler manufacturers in Asia.
- The company is committed to creating offerings with best-in-class quality cutting edge of technology by constant benchmarking against international two-wheeler manufacturers.
- Revenue Enhancement: The company will help the dealer to increase the top line and widen customer base through innovative product, marketing support, and service offerings.
- Operational & Spare Parts Support: Spare parts support and operational support.
- Credibility: Partner with a nationally reputed brand and attract more customers
Franchise Details
Area Requirement
TVS Motor service centre would require a lounge for the customers, working area, a parking area for bikes, space for display bikes, an office and other related merchandise. To include all these facilities, the space required should have a minimum area of 4000 square feet.
Cost and investment
The cost of starting a TVS Motor Dealership will differ according to the location of the centre. Apart from the variation in land cost, the investment sum amount required to start a dealership will be from INR 30 lakhs to 50 lakhs and brand fee will be INR 2 lakhs.
Agreement and Term Details
Once the entrepreneur applies to TVS Motor, a concerned team of the company will contact the applicant to understand their requirements and evaluate the requirements and the location. Then the applicant would be asked to sign the MOU, and the team will share detailed business information with the applicant. As soon as the entrepreneur confirms the approval, the dealership would sign a 3-year dealership agreement, and it can be renewable.
Advantages of Getting a TVS dealership
- The company helps the dealer to widen or broaden its consumer base by assisting them with strategic marketing and innovative product branding to increase their revenue.
- The company also provides operational and spare parts support to the two-wheeler vehicles offered for sale in the respective TVS dealership.
- The dealer gets an opportunity to partner with one of the industry leaders and a major global player in the two-wheeler Automobile industry, which would increase credibility, eventually helping attract more customers.
Application Procedure for TVS Motor Franchise Dealership
Step 1: Official Website
The applicant should enter into the official website of TVS Motor.
Step 2: Franchise Registration
Click on ‘Contact Us’ option which is available on the home page of the portal.
Step 3: Application Form
Now the application form for the franchise will open up on the screen
Step 4: Complete the Details
Fill up the dealership application form with the appropriate details like
- Applicant name
- Phone
- Location
- Profession
- Address
- Existing firm/company name
- Type of dealership
Step 5: Submit the Application
After filing the details, the applicant should click on “Submit ” option for successful registration.
FAQs
What is a TVS dealership?
A TVS dealership is an authorized retail outlet that sells TVS brand motorcycles, scooters, and other automotive products. These dealerships are licensed by TVS Motor Company to distribute their vehicles and provide related services.
How can one become a TVS dealer?
To become a TVS dealer, interested individuals or entities typically need to apply directly to TVS Motor Company through their official website or by contacting their regional offices. TVS evaluates applications based on various criteria, including location feasibility, market potential, and financial stability.