Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe Organization.
Incorporated as Bata Shoe Company Private Limited in 1931, the company was set up initially as a small operation in Konnagar (near Calcutta) in 1932. In January 1934, the foundation stone for the first building of Bata’s operation – now called the Bata. In the years that followed, the overall site was doubled in area. This township is popularly known as Batanagar. It was also the first manufacturing facility in the Indian shoe industry to receive the ISO: 9001 certification.
The Company went public in 1973 when it changed its name to Bata India Limited. Today, Bata India has established itself as India’s largest footwear retailer. Its retail network of over 1375 stores gives it a reach / coverage that no other footwear company can match. The stores are present in good locations and can be found in all the metros, mini-metros and towns.
Bata’s smart looking new stores supported by a range of better quality products are aimed at offering a superior shopping experience to its customers.
The Company also operates a large non retail distribution network through its urban wholesale division and caters to millions of customers through over 30,000 dealers.
Bata Products
Bata offers many product lines to the prospective customers in the existing market; it has a truly international team whose diversity of ideas help to develop new style footwear. Bata has introduced a product line of men footwear- sandal, shocks, shoes, sneakers, kid’s footwear, women footwear, and many other types of footwear in the market. About half range of product the company imports and sells under the franchising. It also sells ten international brands footwear at its retail shop. It has been producing hand-crafted quality footwear over 100 years to build on the heritage of creating high quality, stylish and comfortable shoes. Bata shops carry the following shoe brands: Hush Puppies, Weinbrenner, Nike, Ambassador, Bubble Gummers, School, Power North-Star, Bata Comfit, Sandak, Marie Claire, Scholl, Bata, Bata Industrial, B’First, Island, Pata Pata. Bata: Bata is the own brand of Bata Shoe Company. Hush Puppies: It is one of the international brands that Bata uses the franchising power to supply the product in the market. Weinbrenner: This shoe material is made up of leather shoes and boots, mid, style in a low, and high cut. Nike: Nike is a famous and popular athletic shoe brand in the world. Bata carries this brand as a licensing. Power: It is also an athletic shoe which is considered as the option of Nike. North-Star: It is a trendy shoe focused on the young customer group. Scholl: Scholl is focused on the school going girls. Bata Comfit: Bata Comfit has an essential feature in the design and assembly of comfit shoes and is focused on both comfort and style of shoes. Bata: Bata is the own brand of Bata Shoe Company. Sandak: It is a plastic made bata product for rough use in every season of the year. Marie Claire: These shoes are made for women who seek contemporary modern styles. Bata Industrials: Bata Industrials is a specific division of the Bata Group producing industrial and work-related footwear, accessories and hosiery.
Why Bata Franchise?
Bata has been influencing trends and dressing people’s feet with elegance and character for 120 years. The company has been the vanguard of innovation not only in the production and design of new styles but in the formulation of business models that allow a quick response to rapidly changing markets. Bata footwears achieve the excellent balance between lightweight and durable, safe and sturdy which are lightweight and comfortable and is designed using the latest materials and aim to be as thin as possible.
- Bata’s smart looking new stores established by a range of quality products are focused on offering a superior shopping experience to its customers.
- It also serves a large non-retail shipping network through its urban wholesale division and sells to millions of consumers through over 30,000 dealers.
- Excellence in operational and commercial execution.
- It serves one million customers per day
- It has employed more than 50,000 people
- It operates a retail presence in over 70 countries
- It runs 27 production facilities across 20 countries.
What Are the Requirements to Begin a Bata Franchise in India?
Area- A Bata retail location is anticipated to start out with a total space of between 1000 and 2000 square feet. The placement of the shop must make it easy for customers to find. The suggested retail terminal must be located in a commercial area like a mall, shopping centre, or neighbourhood market.
Knowledge or Skills- Handling a Bata franchise and overlooking the customers and the staff requires basic business knowledge. Apart from this you don’t need any specialisation.
Areas of Operation- In India, Bata owns more than 1375 stores. The company is present in every Indian town, no matter how big or little. Bata has a strong network of franchise partners who help the company grow. Bata also wants to expand its business by adding additional stores in all of India’s towns and cities.
Training- Construction of the sites and outlet selection are crucial to the business. It carries out the franchise partner’s outlet plan. Additionally, a flawless operation handbook is offered. Appropriate domain support is given. Examining the scenario prior to launching the store is beneficial to the organisation.
Staff Requirement- A Bata franchise shop is expected to open with 10 employees. The assistants, store, and customers are all under the control of the store administrator. At the checkout counter, a member of the billing staff should be appointed. The entry to the store needs to be secured with a security guard. It is also crucial to appoint a janitor.
FAQs
What is a Bata Franchise?
A Bata Franchise allows an individual or company to operate a retail store under the Bata brand. Franchisees sell Bata products such as footwear, accessories, and apparel, benefiting from Bata’s established brand reputation, marketing support, and operational guidelines.
How can I apply for a Bata Franchise?
To apply for a Bata Franchise, you need to visit the official Bata website or contact their franchise department. After filling out an application form and meeting the eligibility criteria, you may be required to attend a meeting with Bata’s team to discuss the terms and conditions.