Quick commerce is the next step in the evolution of eCommerce and as the name suggests it’s all about speed. Quick commerce generally means consumers can expect delivery within one hour of placing an order.This may seem like a very short timeline but quick commerce is usually reserved for small orders rather than the weekly […]
Performance marketing is a digital marketing strategy that’s driven by results. It’s ideal for companies that are looking to reach their audience at scale, because payment is based on how users interact with the content.Performance marketing refers to a form of digital marketing in which brands only pay marketing service providers after their business objectives have been met
The SBI Mutual Fund Trustee Company Private Limited was established as a Trust under the provisions of the Indian Trust Act 1882 and is registered with the Securities and Exchange Board of India (SEBI). It works in collaboration with the State Bank of India and Amundi, a European asset management company, which is a subsidiary that is founded
A business model is an outline for how your company plans to make money. In general, a business model explains four things: What product or service a company will sell. How it intends to market that product or service. What kind of expenses the company will face. How the company expects to turn a profit.
Within the retail sector “hero items” or “destination items” are the standout products that attract customers to specific stores and drive additional sales, whether those are discretionary purchases or the weekly supermarket shop. The challenge for retailers is how to effectively measure performance to successfully identify these items, and what marketing strategy and tactics they
NPS stands for Net Promoter Score which is a metric used in customer experience programs. NPS measures the loyalty of customers to a company. NPS scores are measured with a single-question survey and reported with a number from the range -100 to +100, a higher score is desirable. What is Net Promoter Score (NPS)? Net Promoter Score
Cohort analysis is a type of behavioral analytics in which you take a group of users, and analyze their usage patterns based on their shared traits to better track and understand their actions. A cohort is simply a group of people with shared characteristics. Cohort analysis allows you to ask more specific, targeted questions and
Permanent Account Number abbreviated as PAN is a unique 10-digit alphanumeric number issued by the Income Tax Department to Indian taxpayers. The department records all tax-related transactions and information of an individual against his unique permanent account number. This allows the taxman to link all tax-related activities with the department. PAN primarily acts as a
MINISTRY OF CORPORATE AFFAIRSNOTIFICATIONNew Delhi, the 24th March, 2021 G.S.R. 205(E).—In exercise of the powers conferred by section 134 read with section 469 of theCompanies Act, 2013 (18 of 2013), the Central Government hereby makes the following rules further toamend the Companies (Accounts) Rules, 2014, namely:-1. Short title and commencement.- (1) These rules may be
Beta testing is an opportunity for real users to use a product in a production environment to uncover any bugs or issues before a general release. Beta testing is the final round of testing before releasing a product to a wide audience. The objective is to uncover as many bugs or usability issues as possible