Customer Acquisition Cost, or CAC, measures how much an organization spends to acquire new customers. CAC – an important business metric – is the total cost of sales and marketing efforts, as well as property or equipment, needed to convince a customer to buy a product or service. What is Customer Acquisition Cost (CAC)? Customer […]
Authorised Money Changers/ AMCs are entities who are authorised by the Reserve Bank of India as per Section 10 of the Foreign Exchange Management Act of 1999. Accordingly, an AMC may either be a Restricted Money Changer (RMC) or a Full Fledged Money Changer (FFMC). As defined by the Act, an Authorised Person essentially means
Bootstrapping describes a situation in which an entrepreneur starts a company with little capital, relying on money other than outside investments. An individual is said to be bootstrapping when they attempt to found and build a company from personal finances or the operating revenues of the new company. Bootstrapping also describes a procedure used to calculate the
A go-to-market (GTM) strategy is a plan that details how an organization can engage with customers to convince them to buy their product or service and to gain a competitive advantage. A GTM strategy includes tactics related to pricing, sales and channels, the buying journey, new product or service launches, product rebranding or product introduction
No person is allowed to drive motor vehicles in a public area unless he/she has a valid driving license. If a driving license is lost, according to the Indian Motor Vehicle Act 1988, the person who lost the driving license has to apply for a duplicate Driving license. The Duplicate Driving license is a document issued
High-intent users are those who are actively looking for a solution to a problem, a need, or a desire. They are more likely to convert into customers than low-intent users, who are just browsing or exploring. The entire product and service industry has one motto in common, and that is “Customer is King.” All the
Preference shares carry a preference over other shares in terms of dividend payout. Whenever a company announces to pay dividends, preference shareholders get the payment first. Preference shares, which are issued by companies seeking to raise capital, combine the characteristics of debt and equity investments, and are consequently considered to be hybrid securities. Preference shareholders experience both advantages
A comprehensive guide to Class 21 of the Trademark Filing Classification. Trademarks must be applied or registered under classes and each class represents a distinct class of goods or services.Trademarks must be applied or registered under classes and each class represents a distinct class of goods or services. Trademark Class 21 Trademark Class 21 pertains to
An insolvent liquidation procedure includes selling assets and the distribution of the proceeds to the company’s creditors. An insolvency practitioner licensed (IP) is assigned to manage the process. It ensures on-time payment to creditors in accordance with the order we see in the Insolvency Act, 1986. The sequence in which those who are creditors
The incomes earned and expenses incurred during a particular period, usually at the end of the year. Profit & Loss Account reflects the income and expenses of the business. It is a financial statement reflecting the outcome of business activities of an organisation during an accounting period. The Profit & Loss Account reports the incomes