A Proof of concept (POC) is the process of gathering evidence to support the feasibility of a project. Project managers perform a POC in the early stages of development before committing too much time and resources to a project. The purpose of a proof of concept is to demonstrate project viability to product teams, clients, […]
Revenue based financing (RBF), or royalty-based financing, is a way for businesses to raise capital without putting equity or collateral on the line. What Is Revenue-Based Financing? Revenue-based financing, also known as royalty-based financing, is a method of raising capital for a business from investors who receive a percentage of the enterprise’s ongoing gross revenues in
A write-off is a business accounting expense that accounts for unreceived payments or losses. A write-off reduces taxable income on a company’s income statement. What is a Write-Off? In accounting, a write-off reduces the value of an asset on the balance sheet while debiting a liabilities or expense account. Businesses use write-offs to account for losses such as unpaid loans, unrecoverable receivables, or unusable
A syndicate is an organized group of just about anything – corporations, other entities, or even individuals. The group is organized independently by the entities that form it. A syndicate’s primary notable quality is that the groups within it work together to conduct some type of business in order to pursue and promote their collective interests.
The Blue Ocean Strategy and Red Ocean Strategy are two different approaches to business competition and market positioning. Strategies are essential for succeeding in the business world. Companies navigate the competitive seas with the help of two essential approaches: the Red Ocean and Blue Ocean strategies. The Red Ocean strategy emphasizes competition and gradual improvements while taking
A Marketing & Sales Funnel is a step-by-step process that businesses use to attract potential customers, nurture them, and eventually convert them into paying customers. It visually represents the customer journey from awareness to purchase. What is a marketing funnel? A marketing funnel is all about the relationship your customer has with your brand and
In business, “customer sickness” refers to a situation where a company experiences a decline in customer activity, engagement, or retention. It is similar to a “sick” phase in a business-customer relationship, where customers stop purchasing, reduce their spending, or switch to competitors. Causes of Customer Sickness Poor Customer Service – Unresolved issues, delays, or rude
A conversion rate records the percentage of users who have completed a desired action. Conversion rates are calculated by taking the total number of users who ‘convert’ (for example, by clicking on an advertisement), dividing it by the overall size of the audience and converting that figure into a percentage. What is Conversion Rate in Business?
A Dream Deal in Shark Tank refers to a highly favorable investment deal where the entrepreneur secures funding from one or more sharks on excellent terms. This could mean getting the exact investment they ask for, a higher valuation than expected, multiple sharks competing to invest, or even additional business benefits like mentorship, distribution, or
The Startup India initiative was launched by the Government of India on January 16, 2016, to promote entrepreneurship and innovation in the country. It aims to create a strong ecosystem for startups, helping them grow through financial support, tax benefits, and regulatory ease.The Startup India Scheme is an initiative of the Government of India in