Startups

The Blue Ocean Strategy and Red Ocean Strategy are two different approaches to business competition and market positioning. Strategies are essential for succeeding in the business world. Companies navigate the competitive seas with the help of two essential approaches: the Red Ocean and Blue Ocean strategies. The Red Ocean strategy emphasizes competition and gradual improvements while taking […]

A Marketing & Sales Funnel is a step-by-step process that businesses use to attract potential customers, nurture them, and eventually convert them into paying customers. It visually represents the customer journey from awareness to purchase. What is a marketing funnel? A marketing funnel is all about the relationship your customer has with your brand and

In business, “customer sickness” refers to a situation where a company experiences a decline in customer activity, engagement, or retention. It is similar to a “sick” phase in a business-customer relationship, where customers stop purchasing, reduce their spending, or switch to competitors. Causes of Customer Sickness Poor Customer Service – Unresolved issues, delays, or rude

A conversion rate records the percentage of users who have completed a desired action. Conversion rates are calculated by taking the total number of users who ‘convert’ (for example, by clicking on an advertisement), dividing it by the overall size of the audience and converting that figure into a percentage. What is Conversion Rate in Business?

A Dream Deal in Shark Tank refers to a highly favorable investment deal where the entrepreneur secures funding from one or more sharks on excellent terms. This could mean getting the exact investment they ask for, a higher valuation than expected, multiple sharks competing to invest, or even additional business benefits like mentorship, distribution, or

The Startup India initiative was launched by the Government of India on January 16, 2016, to promote entrepreneurship and innovation in the country. It aims to create a strong ecosystem for startups, helping them grow through financial support, tax benefits, and regulatory ease.The Startup India Scheme is an initiative of the Government of India in

Lifetime Value or LTV is an estimate of the average revenue that a customer will generate throughout their lifespan as a customer. This ‘worth’ of a customer can help determine many economic decisions for a company including marketing budget, resources, profitability and forecasting. What is Lifetime Value (LTV)? Lifetime Value (LTV) refers to the total

An investment round is a stage in which a company raises funds from investors to grow its business. Companies, especially startups, go through multiple investment rounds as they scale. Each round has a specific purpose, type of investors, and valuation considerations. Types of Investment Rounds Pre-Seed Round Purpose: To validate an idea, build a prototype.

Entrepreneurship is the ability and readiness to develop, organize and run a business enterprise, along with any of its uncertainties in order to make a profit. The most prominent example of entrepreneurship is the starting of new businesses.In economics, entrepreneurship connected with land, labour, natural resources and capital can generate a profit. The entrepreneurial vision